With Google Removing Side Bar Ads, Forum SEO is Even More Important

2 minute read

February 22, 2016

With Google Removing Side Bar Ads, Forum SEO is Even More Important

Forum SEO Action Plan

It’s a fact that forums increase SEO for a website. Time and time again, we have clients who tell us how adding a forum helped increased traffic to their website domain. Unlike other social media platforms, traffic from a forum happens on your domain. While you already have that advantage if you have a forum, there are ways to ensure your maximum SEO benefit. Here are five tips to help:

  1. Clear Meta Description on your homepage: Don’t stuff your description with meaningless words. Make it a description that represents what people would search.
  2. Don’t be afraid to be an editor: If someone creates a bad title for a forum discussion, don’t be shy to rewrite it to be more SEO friendly. There is also an added benefit to make it clearer for those in the community on what the actual discussion is about.
  3. Don’t be afraid to share your knowledge: Creating rich content on your forum is no different then creating great content on your blog.  Add pictures, video and other elements that make your post shareable. Great content gets shared organically.
  4. Make sure you have clear and concise category names: Don’t be fancy with your category names. Keep it clean and concise. Add a description that is clear as well.
  5. Use Google Webmaster tools: Google has given you a free tool with lots of insights. It can show you what content is getting impressions vs clicks. It can be a great way to know what content you should focus on in the blog. It’s also a great way to ensure your forum is being crawled properly.

While a forum or community will not be the only thing to consider in beefing up your SEO, it can certainly be a big part of your plan. Don’t be shy; take an active role to put your best foot forward.

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Adrian Speyer

Written by Adrian Speyer

Adrian Speyer is the Head of Community and Lead Evangelist for Vanilla by Higher Logic. Besides spending many years in digital marketing, Adrian has been building communities of all sizes for over 20 years.

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