The latest and greatest from the team at Vanilla
It’s as simple as this: when people win, they talk. When customers thrive, they tell stories about who and what helped them get there. In other words, customer success drives customer advocacy. Continue reading →
Advocate marketing is one of the most powerful tools you can use to gain awareness and customers for a brand or business. Without advocates, leveraging social media channels like Twitter and Facebook is an uphill climb for almost anyone. Continue reading →
Understanding, and properly acting on customer emotions to your business strategies is without a doubt one of the most frustrating and daunting tasks facing management today. Continue reading →
“What is customer success and why should I pay for it?”
One of the biggest challenges in customer success management is educating business leaders to make space for it. How do you make the case that customer support staff isn’t enough, that you really need a dedicated customer success manager (or 5) on the team? Continue reading →
User Generated Content, or UGC, has an incredibly powerful allure in the world of gaming. From fan art to custom items and levels, more and more games are embracing community contribution.
Great examples are games like Night in the Woods, which wholeheartedly promotes user generated content on social media, or others like Minecraft, which lets fans share their creations independently. Both are terrific, but while the former sounds more appealing, the latter is ultimately where games find greater longevity and stronger community bonds. Continue reading →