[Finance] Why Banks Should Let Their Customers do Their Marketing for Them

Posted by Kenny S. on Jan 18, 2018 8:46:16 AM

10 minute read

 

When it comes to technology, banks haven’t exactly been on the bleeding edge of innovation.

In fact, with little exception (we’ll talk about a few norm-breakers below), most banks have been notoriously slow to offer anything more than the same old direct marketing techniques they’ve used for decades.

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Topics: Fintech

[Gaming] 5 Common Early Access Mistakes that Far Too Many Developers Make 

Posted by Charles Owen-Jackson on Jan 17, 2018 9:40:19 AM

3 minute read

 

Some critics say that early access is ruining the gaming industry. But, for independent developers, it’s often the only way to fund a project and see it through to completion. There’s no doubt that this early funding model remains controversial, but that doesn’t necessarily mean the platform itself is at fault. In fact, the reason early access often gets a bad rap is almost invariably down to mistakes made by developers.

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Topics: Gaming

[Finance] The Data You Need to Measure Voice-of-Customer (VOC)

Posted by Bradley Chalupski on Jan 16, 2018 8:29:35 AM

4 minute read

In today’s competitive banking environment, understanding your customers is critical to success. Getting inside their heads begins with comprehending the customer experience they expect and how it matches up with what they actually experience with you.

Knowing how to measure customer experience and keep management’s finger on the pulse of what customers are thinking, however, is not easy. Neither is finding opportunities for differentiation or facilitating positive ROI changes.

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Topics: Fintech

Artificial Intelligence and the Future of Customer Engagement in 2018

Posted by Kenny S. on Jan 12, 2018 9:45:09 AM

4 minute read

If Uncle Ben were around today, he might have these words for young Peter Parker: “With great tech comes great responsibility”.

We might say the same to every business that’s deployed artificial intelligence to edge out competition in the realm of customer engagement. Recent advances in AI have had a mighty influence on the quality of customer experience across many sectors, shaping customer expectations to match the current state of affairs. Just look at these numbers:

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Topics: Support

[Gaming] The 3 Best Post-Launch Marketing Channels For Indie Game Developers

Posted by Charles Owen-Jackson on Jan 11, 2018 9:57:20 AM

3 minute read

 

One of the most common misconceptions among developers is that everything is done after launch. This couldn’t be further from the truth.  Post-launch support, marketing and development are the defining factors that make any video game stand the test of time. In fact, it’s only once a game is actually available for purchase that the fun really starts – and that’s from the developer’s perspective, too!

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Topics: Gaming

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