So, you've got your program structure mapped out for your new Super User Program, and you're ready to launch. Just one small detail that you've got to work out—who will be admitted into this program, and based on what criteria?

Forward-thinking organizations know their brand communities help with support, marketing, and retention. These are all worthwhile reasons to start their community efforts. There is a large gap between investment and results, as many have learned through wasted resources and time. The reason for this is many follow conventional wisdom about how to build and maintain communities, and this wisdom leads them astray. To avoid heartbreak, time-sucks, and failure, make sure to avoid six of the most popular pieces of conventional wisdom on how to build communities.

So—you want to make the most of your community forum SEO to increase your visibility and drive more traffic?

Smart move!

At Vanilla, we know the ins-and-outs of forums, and we also know how to apply SEO specifics to your forum for prime optimization. As a result, we've got the answers you're looking for. Here are some commonly asked questions regarding forum SEO.

Providing your customers with a customer self service portal is hugely beneficial in the B2B world and empowers your customers by giving them the tools to help themselves. As such, providing a customer self service portal as a part of your customer service strategy is crucial to success.

This blog will discuss 5 benefits of a B2B customer self service portal, and why it's more important than ever to solidify this as a key element of your customer service strategy. 

Reducing your customer churn rate should be a top priority if you want your company to be successful. Sometimes, however, it's difficult to put your finger on exactly why your customers chose to leave. This blog will discuss 4 ways that community can help you identify issues regarding customer satisfaction and reduce your churn rate.