<img height="1" width="1" style="display:none" src="https://q.quora.com/_/ad/10b616b60fad4a51aa023ade12476783/pixel?tag=ViewContent&amp;noscript=1">

7 Key Areas to Focus Your Online Community Renovation Efforts

Posted by Carrie Melissa Jones on Dec 6, 2018 1:00:00 PM

10 minute read

Communities are living, breathing, evolving structures. That’s why building communities is both exhilarating and frustrating: communities can never be perfected. There will always be more work to do. Building a community therefore involves controlling chaos - managing disparate expectations, refining our work every step of the way, and listening to and evolving alongside our members.

Yet despite the often-chaotic nature of our roles, there are still ways to make our work more organized and effective. Want to control some of the chaos of building communities? The Community Renovation Model will help you do just that.

Read More

Topics: Community

18 Community Leaders Chime in on The Future of Online Community for 2019

Posted by Mel Attia on Dec 4, 2018 7:11:59 AM

4 minute read

It seems that only yesterday we had wrapped up our 2018 community forecast, and yet here we are, looking at 2019 squarely in the eyes. At Vanilla, we observed 2018 as a year of change and maturity for the community space.

Richard Millington's new book The Indispensable Community taught us to throw away the word “lurkers” and to categorize these people as learners. He put into words what online community leaders were urgently trying to articulate: communities cannot exist for community's sake but be an integral part of the organization's goals, or risk peril.

Read More

Topics: Community

8 Gaming Community Trends to Watch Out For in 2019

Posted by Mel Attia on Nov 28, 2018 9:33:00 AM

6 minute read

It's no secret that gaming community managers are an elite group of professionals. They have to contend with the most active and demanding audiences of consumers in the market: gamers. From casual games to MMOs, gamers have strong opinions, are vocal and can make or break a game's success.

We approached a dozen of gaming community management leaders across game types, from mobile, casual, AAA and indie studios. We've combined their experience into our first gaming-centric Gaming Predictions ebook which you can download here

From their expertise, eight key trends emerged. From bolstering important personal skill sets, strategies, tactics and attitudes, gaming community managers all share the same perspective: communities are vital to the success of their games. 

Read More

Topics: Gaming

How Community Helps to Increase Brand Loyalty

Posted by Adrian Speyer on Nov 22, 2018 5:10:52 PM

5 minute read

Brand loyalty is important. We all know that it’s true. The question we all ask is, how do we create loyalty around a brand?

There is no one way to create brand loyalty. But suffice it to say that you can’t build loyalty without trust. And a great way to build trust is to build a community of people who love your brand.

That’s exactly what Rinker Boats did, giving owners of their boats the opportunity to become enthusiasts, and further than that, to become ambassadors for the brand.

Let’s take a look at why brand loyalty matters so much, the strategy that Rinker boats used to create a community around their brand, and see the steps that you can take to make it happen for your business.

Read More

Topics: Community

Three Customer Success Strategy Frameworks You Can Start Using Today

Posted by Mark John Hiemstra on Nov 16, 2018 11:44:36 AM

8 minute read

Do you have a customer success strategy? Are you working from a plan that outlines how you’ll help your customers achieve their goals at each step of their journey? And is that plan really about their goals, or is it about your goals?

Recently, Emilia D’Anzica, CX Expert, Strategic Management Consultant and Founder at Customer Growth Advisors, shared with us the strategies she uses for scaling customer success. Part of her webinar focused on strategy frameworks that you can employ to create a great customer success strategy.

Read More

Topics: Customer Success

Subscribe to the Community Corner Newsletter and get expert insight and analysis on how to get the most out of your online community every Friday.

Search this blog

Recent Posts

Transforming Digital