Did you know that 90% of online users trust only peer-to-peer reviews and recommendations? Only 33% trust ads. And millennials represent an enormous segment of the purchasing population but have different habits than other demographics when it comes to making purchasing decisions. They are much more attracted to brands that meet their values and communicate with their peer group before making a purchase. Also, 88% of buyers consider online reviews a key part in their purchasing decision.
Community Managers play an integral role in cross-functional work whether they’re at a scrappy startup or well-oiled corporate machine. Keeping a pulse on customer or user happiness and relaying information to all the right parties at the office is all in a day’s work, and oftentimes duties call for working with different departments to ensure that initiatives, enhancements and new features surprise and delight the people intended to enjoy them. Continue reading →
When you’re launching a new startup, it can be both terrifying and thrilling. Like many founders, as soon as you get your big idea out in the world, two voices will pop in your head: it can work and will succeed! And the other voice will whisper words of discouragement asking you whether you really want to get yourself into trouble when you could be doing something else more “meaningful.” Continue reading →
We’ve refreshed our technical, help and training documentation. Here’s a quick recap of what we have done. http://docs.vanillaforums.com/
As Vanilla evolves and grows, so does the need for better ways to help our customers get more out of their online community forum. We’re also in the process of adding a mountain of new content to this site, which is scheduled to take place over the next 4 months.
We’ve segmented the documentation for our two core audiences:
- End-user help and training – this section focuses on the perspective of members, moderators, and administrators in their day-to-day use of Vanilla. Here you’ll find lots of step-by-step tutorials, in-depth feature documentation, helpful blogs, and tips on how to get the most out of your community.
The section devoted to API documentation for our commercial version (hosted Vanilla Forums) can be found here. http://docs.vanillaforums.com/api/
If you have any questions, don’t hesitate to contact our technical team and we’d be glad to help you!
Trying to define the ROI of community management can be a bit of a problem. And trying to convince the C-suite on hiring a full-time community manager can be like pulling teeth without Novocaine.
The reason it’s hard to convince upper management of the value of community management is because doing a cost benefits analysis on intangibles such as brand loyalty and relationships is sometimes difficult to do. To see the ROI on a community manager, your company would most likely want to see the sales revenue that you bring in plus the costs savings are greater than the expenses that you incur. Continue reading →