Despite being almost three years old, The Witcher 3 is still one of the world’s most popular single-player RPGs. An enormous success within and beyond its primary target market, Polish studio CD Projekt Red’s epic masterpiece continues to enjoy universal acclaim that has been unrivalled by any other game since. Developers world-wide should be looking to Witcher 3 as an industry-leading example of what a video game should be.
Gamification is currently one of the hottest trends in business, and with good reason. Tons of research attests to the fact that gamifying a process or system increases customer engagement and satisfaction.
This is certainly true of community forums. The standard forum is a great tool, but honestly, in its most basic form it can be a little bland. Adding gamification makes it more interesting to use, creating more authentic interactions and value for your users.
Sometimes it’s important to take a step back from the what-ifs and possible scenarios and get back to the basics. You may not be a seasoned community manager; perhaps you’re an indie dev in need of some community management, or maybe you just want your digital presence to solidify and develop your brand.
The best part about applying the following best practices in your daily routine is that often enough they’re applicable to roles and industries outside of traditional gaming community management!
Avoiding churn is one of the most important things that a SaaS company can do. The cost of acquiring a new customer is much higher than the cost of selling to an existing one. But while the specific reasons for churn can vary, they all share a common thread — unhappy customers.
For customer service teams, this presents a unique opportunity to provide value. Since support has the most direct interaction with your customers, it’s also in the best position to keep them happy. One way to do this is through he proper management and curation of self-serve support forums.
Is word-of-mouth or advocate marketing an effective differentiator in banking?
In a world where omni-channel digital banking is streamlining customer experiences and minimizing the impact of face-to-face customer service, it’s a question many banks are asking themselves right now.