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[Community] Here's Why Your Brand Needs a SuperUser Program

Posted by Bradley Chalupski on May 24, 2018 9:25:29 AM

4 minute read

Given the importance that successful businesses place on customer satisfaction, it’s a little shocking just how under-utilized this asset truly is. Satisfied customers advocating on behalf of a brand is one of the most powerful ways to grow ROI. But brands too often confine their understanding of customer advocacy to the marketing sphere alone — making it nothing more than a line item in the marketing budget.

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Topics: Community

[Community] Leverage the Power of Visual Storytelling in Your Online Community

Posted by Alok Chowdhury on May 23, 2018 9:29:01 AM

10 minute read

Consumption of online video is increasing rapidly, and more and more companies are using video across their businesses. Sales teams are emailing custom videos to promising leads, marketing teams are promoting new features with engaging launch videos, and support teams are using screencasts and product videos to teach customers about different features.

The list goes on and on.

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Topics: Community, Marketing

[Community] How to Calculate the Value of Online Communities

Posted by Bradley Chalupski on May 22, 2018 10:53:07 AM

4 minute read

Explaining the value of online communities to executive management is not easy. While the C-Suite may have an esoteric understanding of the need to build a successful group of people around their product or service, they must also see empirical evidence to prove that such efforts are effective. No matter how much buy-in you get as an online community manager, you'll always be required to bring data.

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Topics: Community, Marketing

[Gaming] How to Build a Gaming Community that Doesn’t Attract Toxic Behaviour

Posted by Charles Owen-Jackson on May 21, 2018 8:54:00 AM

3 minute read

Online communities present a great opportunity for game developers and publishers to advertise their releases, support their players and create lively social hangouts for people who share something in common. At least, that’s what any gaming community should look like.

Unfortunately, despite becoming increasingly recognized and respected among the mainstream as a form of art much like any other, the world of video games has also developed something of a reputation for toxic communities.

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Topics: Community, Gaming

[Gaming] 5 Tips for Building Your Pre-Launch Campaign

Posted by Charles Owen-Jackson on May 18, 2018 11:49:00 AM

3 minute read

 

With thousands of new games appearing on Steam and countless more on other platforms every year, it’s not easy to get noticed among all the noise. For smaller independent game studios, this can be immensely challenging, especially if they don’t already have an established history.

That’s why having a solid pre-launch marketing strategy is crucial for generating excitement about your upcoming game. Here are five ways to build it.

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Topics: Gaming

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