Always on Time? 5 #CMGR Lessons to Learn from Billy McFarland, Ja Rule, and the Fyre Festival

In late April, event organizers Billy McFarland and Ja Rule (yes, that Ja Rule) put on an event that was billed as a Coachella for the 1%. Amazingly, concertgoers paid as much as $12,000 for a chance to live it up with their favorite bands on the idyllic Bahamian island of Great Exuma. Continue reading

Building Your Self-Serve Customer Service Strategy? Avoid these 5 Common Mistakes

Building relationships with customers has never been more important than it is today. But at the same time, it’s also never been more challenging to do effectively. And one of the most important things companies can do to connect with consumers is to have a plan for providing effective self-serve customer service. Continue reading

[Gaming] The Pitfalls of Ratings-Driven Communities

We need to separate user-reviews from critics-reviews

Ratings Communities Gaming Reviews

The digital marketplace has become a river of reviews. Scores, stars, thumbs up and down drive the vast majority of digital purchases, empowering the average consumer like never before.

Dissatisfied with a business?

Leave a public display of frustration on social media and a rep will likely contact you within 48 hours to fix it with a fast remedy. Mobile apps constantly fish for positive reviews, not because they want your opinion, but to catch more stars than the competition, for the sole purpose of boosting their page rank higher. Continue reading

Keeping Your Online Community Safe

Online community safe protect

People join online communities for a number of reasons. Whether they’re looking to interact with a brand, proclaim support for a political or social cause, or connect with individuals who share a common hobby. Part of a community manager’s (CM) job is to ensure that the forum is a safe and enjoyable place for members to interact. Continue reading

How to Make a Kick-Ass Game Trailer in 5 Easy Steps!

Nothing builds excitement for a new indie game like a mind-blowing game trailer. If you create something that is truly kick-ass, no gaming journalists or YouTuber can avoid mentioning your name; if not for your own benefit, for theirs.

So how do you do it? What are the fundamentals of crafting a super cool game trailer to market the heck out of your new indie game Let’s find out! Continue reading