How Loyal is Your Online Community?


Gaining new members is essential to your community, but in order for the community to truly grow and succeed, you need to be able to keep your members. Not only must you measure visitor traffic, conversion rate but also your member churn rate. You may be getting the attention, turning lurkers into members or even paying customers, but are you able to keep them around month to month? Or are they leaving after one experience? Continue reading

The Secrets of Successful User-Generated Content in Your Community


Did you know that 59% of millennials use user-generated content as a way to make informed decisions on their purchases in electronics? They trust their peers more than they would trust a company brand or even news articles. As a large user of social media and other social apps, they spend about 5.4 hours per day on it. Continue reading

Being Empathetic in Times of Tragedy: How to Communicate to Members of Your Online Community

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Times of tragedy are difficult for everyone involved. The important thing to remember is that everyone IS involved. National crises not only affect the people directly involved, they pull at the emotions of the nation, sometimes the world.

I come from New York. Not the city, but close enough that a good portion of my community worked in NYC and commuted regularly. The morning of September 11th, 2001 was surreal and I know the nation as a whole felt the same way. For weeks afterward it was sometimes more difficult to find someone who WASN’T affected by the events of September 11th than someone who was. Continue reading

Can Building a Community Drive Student Engagement in Edtech?

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The traditional classroom is on its way out.

Education is undergoing its most dynamic period of change since the invention of the calculator. During that time, an increased focus is being placed on the student experience. Modern teachers are faced with increased class sizes and lower student engagement rates. And while technology continues to rapidly expand to more aspects of our lives, students are saddled with a traditional learning environment that fails to keep pace. Continue reading

How Creating an Online Community Can Help Boost Your Rankings and Increase Visibility

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When we think about SEO, we tend to think about Google. Creating backlinks, driving traffic, pumping out comment, and keyword research. All of these things are important.

When we think about building an online community we think about forums, message boards, blogging, and social media. All of these things are also important.

What if I told you that you could combine the two and incorporate SEO into your community building efforts? When you think about it, it makes perfect sense and it isn’t as difficult as it sounds. Continue reading