The latest and greatest from the team at Vanilla
There’s no doubt about it: modernization of the game industry has brought us amazing graphics, powerful hardware and sophisticated design. Yet many of the most important advances in recent years have been behind the scenes and out of the spotlight. Continue reading →
I have some news for you, but don’t take it personally. According to a recent Forrester survey, 72% of all customers would rather use self-serve customer support content than reach you via phone, email or social media.
Whoa there! Before you run off and start cutting heads, take a deep breath. Does this really mean you can replace all (or most) of your customer support with an excellent self-help content library? Continue reading →
When you create a natural, intuitive environment for social actions, players eventually blur (and lose) the borderline between social network engagement and gameplay. Continue reading →
Before becoming a buzzword tossed about by corporate types in stuffy suits, “synergy” (from the Greek preposition syn and the verb ergon lit. meaning “working together”) was a word used in science to explain the moment in which the whole becomes greater than the sum of its parts. Continue reading →
This question kicked off a healthy round of debate at Inbound.org last week. If you’re thinking of deploying a chatbot in the near future, then you’ll want to listen up for the answer.
For some, a chatbot is little more than a textual version of those painful phone trees we climb when calling the cable company. For others, chatbots are the vanguard of artificial intelligence—the promising sign of a future in which we only talk to robots. Continue reading →