Building a gaming community from scratch is tough. Nobody knows you and nobody has ever heard of your game. It’s all well and good being a great communicator and building a solid community outreach team, but to do that you need the right set of tools on your side.
Now that the post-New Year’s haze has cleared, it’s time to look at some of the most important items that’ll dominate the community landscape this year.
For this post, I’ve chosen to focus on video, automation, and advocacy marketing. While none of these trends is exactly new, promise to impact online communities in new and exciting ways this year.
Customer support departments in the retail banking industry are under pressure, and under fire. With disruptive actors coming out of the woodwork every day, competition is heating up to unprecedented levels.
In an environment such as this, customer service operations are the first line of defense in retaining customers. And it’s not an easy. Keeping customers satisfied and ensuring that privacy and security concerns are respected despite a deluge of complaints is the challenge CS departments rise to every day.
When it comes to technology, banks haven’t exactly been on the bleeding edge of innovation.
In fact, with little exception (we’ll talk about a few norm-breakers below), most banks have been notoriously slow to offer anything more than the same old direct marketing techniques they’ve used for decades.
Some critics say that early access is ruining the gaming industry. But, for independent developers, it’s often the only way to fund a project and see it through to completion. There’s no doubt that this early funding model remains controversial, but that doesn’t necessarily mean the platform itself is at fault. In fact, the reason early access often gets a bad rap is almost invariably down to mistakes made by developers.