Too often, companies look for differentiation in all the wrong places. Financial brands in particular are guilty of this.
As a Community Manager you know how important players and a healthy community is for social gaming, but have you put any focus on your VIPs and influencers? Studies have shown that VIPs who play social games drive a majority of the revenue, despite being a small subset of your players.
If your company doesn’t have a program in place for your VIPs, you should start working to build that community. Not only do VIPs spend money on the games, they are an invaluable resource of information. They’re actively engaged with the game(s) and most likely have an influence over others in their network.
The need B2C financial organizations to create excellent customer experiences has never been greater – yet it has never been a more difficult objective to achieve. As technologies change the nature of banking to an increasingly transactional model, the assumption is that they themselves now have fewer opportunities to differentiate themselves to customers.
There’s no better way to learn what your target audience wants than by being a part of the gaming community. In fact, researching gaming communities before you start working on your next title will help you find new market opportunities, optimize your advertising and ultimately help you give your audience what they want. That’s a whole lot better than investing your limited resources on the unknown.
The success of any business, regardless of industry, relies in large part on its ability to communicate effectively both with its customers and internally. That’s why selecting the right self-serve customer support platform is crucial – and it all starts with a strong, community-driven plan.
In this post, I will outline the key steps to take when producing an online community plan to prepare your organization for future success.