What Does it Mean that 60% of Fortune 50 Companies Invest in Community?

Posted by Carrie Melissa Jones on Dec 9, 2019 11:00:00 AM

5 minute read

Over the last two years, I’ve been tracking community investments of the top 50 companies out of the Fortune Global 500. Fortune Global companies are the largest companies in the world, ranked each year by Fortune magazine. Fortune creates the list by ranking public and private companies that report annual revenue figures to their government each year for the corresponding fiscal year. 

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5 Reasons Brands Choose a Branded Community Over Social Media

Posted by Robin Yates on Dec 5, 2019 2:00:00 PM

6 minute read

One of the most common questions I hear from organizations is how would a branded community be more beneficial than our existing social media community? This question is especially common when these organizations also have a substantial amount of followers on their social media platform, which has been the result of years of hard work; to some, the thought of trading this in for a new solution seems almost counterintuitive.

To address this dilemma, however, I’d like to provide you with the top 5 reasons why brands, at the end of the day, decide to procure their own branded community.

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Topics: Community

10 Years of Vanilla, 3 Shifts in Community

Posted by Luc Vezina on Nov 26, 2019 8:00:00 AM

3 minute read

This November marks the 10 year anniversary of Vanilla Forums. 

Vanilla was created in response to first generation software that was cumbersome, complicated and ugly, which created a barrier to getting people to participate in online discussions. With a vision for simple and intuitive experience, our company, ‘Vanilla’, was born. 

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Topics: Community, News

5 Reasons B2B Businesses Need Support Communities

Posted by Sarah Robinson-Yu on Nov 20, 2019 1:30:00 PM

6 minute read

Customer support is one of the most critical aspects of a B2B business, and having a support community is the best way to provide this support effectively. There are a number of reasons why B2B businesses need a support community and this article will touch on 5 of the most important reasons.

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Topics: Support

Optimizing Your Forum SEO: Q&A

Posted by Sarah Robinson-Yu on Nov 19, 2019 10:30:00 AM

4 minute read

So - you want to make the most of your forum SEO to increase your visibility and drive more traffic?

Smart move!

At Vanilla, we know the ins-and-outs of forums, and we also know how to apply SEO specifics to your forum for prime optimization. As a result, we've got the answers you're looking for. Here are some commonly asked questions regarding forum SEO.

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Topics: Community, Marketing, Search Engine Optimization

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