It wasn’t so long ago that people were proclaiming the death of the games industry. Steam changed all that. Valve have gone from merely making kick-ass hit games to being the biggest innovators in the market. Digital distribution, Early Access, Steam Boxes and controllers, upcoming VR shenanigans. There’s a lot of things to be excited about in the Valve product line. Unfortunately for games developers, their built-in communities aren’t one of them.
The following is a short excerpt from The Beginner’s Guide To Gamification For Online Communities. The full 68 page book is available free right here.
The Potential Pitfalls of Gamification
Gamification can do a lot, and do it well. It’s worth repeating though, that gamification is not a fire-and-forget solution. Nor is it a one-size-fits-all solution. It requires thought and consideration to implement. It requires further observation and tweaking after the fact to ensure that things are working well. There are a few caveats and pitfalls of gamification that you should avoid or at least be aware of before implementation.
The following is an excerpt from The Beginner’s Guide to Gamification for Online Communities. The full 68 page book is available free right here.
Gamification is a hot topic at the moment. The internet is full of claims that gamification can improve your roi, increase your user engagement and melt stubborn belly fat. How much of it is true, and how much is empty sales speak? This white paper aims to answer those questions, sifting through the marketing to tell you the truth about gamification. You’ll find out what works, what doesn’t, and what pitfalls to avoid.
When was the last time you made an impulse purchase? If you’re like me, you used your smartphone to do a quick look up online for reviews before checking out. Turns out, 82% of shoppers do the same thing. What does this mean for your business? If you have a customer community, chances are, it features great reviews and discussions around your products. Those discussion could influence the buyer positively… If they can successfully get to it from their phone.
One of the biggest changes to the online marketplace in the past few years is that a fantastic mobile experience has stopped being optional. For too long, mobile was seen as a bonus, an optional extra credit for businesses that attracted a lot of mobile traffic. Now that’s every business, and customer expectations for mobile experiences have never been higher. Everyone reading this is likely to own a smartphone, and a majority of you are using it to read this blog. It’s no surprise then, that your new and returning community members are going to demand a rich, branded and device responsive experience when using their phones.
Figure 1 – Average time spent with major media per day in the US as of April 2015
Time is the one resource that community managers can never have enough of. A community manager is often asked to take care of a combination of:
- Social listening
- Social media
- Blog posts
- External and internal communication
- Management and recruitment of volunteer teams
- Event organisation
It’s a lot of plates to keep spinning. Constant prioritisation and re-prioritisation of incoming tasks is required, and important factors inevitably fall by the wayside and end up underdeveloped. Simplifying the workflow of your community forum is a great way to save time and effort without compromising the quality of the forum community. A great forum doesn’t necessarily need constant attention, and if you’re finding that your forum does there are a lot of ways to fix the problem.