The 411 on Using Community KPIs for the First Time


Community work is all about relationships, and the degree to which a community manager is able to deepen and strengthen them to generate ROI can be tricky (though definitely not impossible) to measure. Depending on the community’s stage and your specific goals, KPIs, or Key Performance Indicators, can help you track core community metrics and share your success.

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6 Content Marketing Tactics for Fintech Lead Generation


Financial technology is experiencing a boom with global investment having topped $22 billion in 2015. With a slew of established fintech players vying for new customers and startups battling for a piece of the pie, it’s no surprise that many are looking for ways to create a leadership position through content marketing. Strategic use of custom or curated content can be an excellent driver of sales qualified leads. This can be accomplished through blog posts, emails, how-to videos and webinars, industry or product infographics, online guides, case studies, even slide decks and social media posts. Continue reading

Building Your Community Using Influencer Marketing

Did you know that 90% of online users trust only peer-to-peer reviews and recommendations? Only 33% trust ads. And millennials represent an enormous segment of the purchasing population but have different habits than other demographics when it comes to making purchasing decisions. They are much more attracted to brands that meet their values and communicate with their peer group before making a purchase. Also, 88% of buyers consider online reviews a key part in their purchasing decision.

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5 Ways Your Creative Team Can Help You Score Major Community Wins


Community Managers play an integral role in cross-functional work whether they’re at a scrappy startup or well-oiled corporate machine. Keeping a pulse on customer or user happiness and relaying information to all the right parties at the office is all in a day’s work, and oftentimes duties call for working with different departments to ensure that initiatives, enhancements and new features surprise and delight the people intended to enjoy them. Continue reading

Don’t build your startup before you build your community


company before communityWhen you’re launching a new startup, it can be both terrifying and thrilling. Like many founders, as soon as you get your big idea out in the world, two voices will pop in your head: it can work and will succeed! And the other voice will whisper words of discouragement asking you whether you really want to get yourself into trouble when you could be doing something else more “meaningful.” Continue reading