Innovation is more crucial to business success than it’s ever been. Everybody is looking for the next great idea that the competition hasn’t thought of yet. It’s not enough to innovate, businesses need to innovate faster, more efficiently and with greater success than their competitors. One of the most fundamental tools of innovation is the brainstorm.
Brainstorming can be a source of both inspiration and stress. It’s a great way of drawing out new ideas, exciting possibilities and and collaboration. It can also cause anxiety, dread and frustration when the ideas won’t flow. In the worst-case scenario, the meeting ends without any great ideas and a frustrated and angry workforce. Which of these scenarios you can expect to see is going to depend largely on the quality of your preparation.