Engagement is the biggest challenge that organizations face, and this is no different when it comes to community. Although community managers still struggle with engagement, statistics do show that community can help organizations improve engagement by up to 21%. But of course, you can't just slap together a community and expect it to garner engagement right off the bat—you've got to put the effort in.
Many online communities suffer from the ghost town effect—that is—engagement starts to waver, your enthusiasm decreases and your community becomes stagnant. This is especially common with new communities in the very beginning.
A good content strategy can give your online community forum a huge boost and help turn it from an inactive, unengaged community to a thriving and vibrant one. A good content strategy will be carefully planned, well researched and implemented immaculately.
Good customer service teams all have one thing in common—their habits. In the world of customer service, there are very clear rules about what you should and shouldn't do, however it's still hard to find good customer service these days.
All companies look for ways to deliver customer support that's faster and better than their competitors because that's what customers want. And when customers get what they want, they're less likely to leave.
But most companies also think that delivering superior customer services comes with a hefty price tag. These companies, as it turns out, are happily mistaken. Delivering top notch customer service support doesn't have to be expensive, though many vendors who provide these types of services would like you to think so.