When Creative Communities Grow Boring

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On paper things always look better. On paper you are a creative, engaging brand that should have a vibrant, active community. In reality, your community is dull, bland, and boring. So what gives?

When there is a disconnect between how you and your customers view your brand, the community suffers. Negative feelings do not create a passionate, vibrant customer base. It’s time to make some changes and reinvigorate the community. Continue reading

Top 3 Lessons I’ve Learned From Reddit.com

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If you’ve never heard of Reddit, you must be living under a virtual rock. Last year alone the site racked up more than 82 billion pageviews and 725.85 million comments, making it the 25th most popular website in the world.

Reddit’s simple design has content categorized by subreddits. 853,824 subreddits, to be exact. Sections range from /r/worldnews to the cute and fuzzy /r/awww and the banal but captivating /r/mildlyinteresting. While the subject matter may be as diverse as the site’s users, there’s one thing these subreddits have in common: community managers or moderators, as they like to be called. They enforce subreddit rules, tame the trolls, and continue to look for ways to improve their little slice of the internet and make it more appealing for potential users. Continue reading

Part 2: 4 Tactics to Keep Your Community Members Loyal

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In our last post, we discussed what makes the Member Retention Rate important and how to calculate it. It’s the best metric to use when measuring community loyalty. In combination with a low churn rate, a high member retention rate would help you understand whether you’re losing members or growing your community. Continue reading

Part 1: How Loyal is Your Online Community?

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Gaining new members is essential to your community, but in order for the community to truly grow and succeed, you need to be able to keep your members. Not only must you measure visitor traffic, conversion rate but also your member churn rate. You may be getting the attention, turning lurkers into members or even paying customers, but are you able to keep them around month to month? Or are they leaving after one experience? Continue reading