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What Does a Great Post-Launch Video Game Website Look Like?

Posted by Charles Owen-Jackson on Sep 4, 2018 8:00:00 AM

4 minute read

Many developers and publishers – to their detriment – clock out once their game is launched and sales start rolling in. Others have a regular expansion pack and DLC schedule in place to keep their titles fresh for longer. This approach can lead to accusations of ruthless cash grabs, particularly if the base game is still riddled with bugs and issues and players feel like they’re not being listened to. Players will feel cheated and your relationship will be off to a bad start.

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Topics: Gaming

How to Grow Your Gaming Community by Engaging Influencers

Posted by Charles Owen-Jackson on Aug 28, 2018 8:00:00 AM

8 minute read

If you aren’t already familiar with the lucrative world of influencer marketing, then you may be forgiven for assuming it’s just another of the many branches of advertising, or  even a passing fad. In truth, however, influencer marketing is a lot more than that – for many organizations, it’s now an integral component of their wider inbound marketing strategies.

In the entertainment sector, influencer marketing has become critically important. It’s the most genuine form of marketing, simply because it involves having others spread the good word of your brand in much the same way that brand advocates do. One important difference to note is that influencers have much wider reach than your regular customer or brand advocate.

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Topics: Gaming

How to Launch Your Video Game the Right Way

Posted by Charles Owen-Jackson on Aug 14, 2018 8:00:00 AM

8 minute read

In May 2012, Polish studio CD Projekt Red announced Cyberpunk 2077, a dystopian RPG set in the futuristic Night City. Following the success of their 2011 title, Witcher 2: Assassins of Kings, expectations were enormous. When they launched a trailer in January 2013, it reached 12 million views within the first week.

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Topics: Gaming

[Gaming] Early Access: 5 Important Lessons for Game Devs to Learn

Posted by Charles Owen-Jackson on Jul 25, 2018 8:40:00 AM

3 minute read

Ever since its inception around a decade ago, the early access model has seen a fair amount of criticism. Allowing game developers to sell an unfinished product would hardly sound reasonable a few years ago, yet now it is very much the norm. In fact, some of the most popular indie video games of all are in early access, since the model gives smaller studios a chance to fund the ongoing development process.

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Topics: Gaming

[Gaming] How Community Marketing Drives Success in Early Access

Posted by Charles Owen-Jackson on Jul 19, 2018 3:15:48 PM

9 minute read

 

For many gamers, the mere announcement of a title coming to early access is enough to dent their enthusiasm. After all, for every successful title that makes it to full release, there are several more perpetually locked in endless development. There are even games that developers abandon entirely, leading them to be pulled from Steam or whichever platform they launched on. Regrettably, early access has proven to be a quagmire of abandoned projects, low-quality cash-grabs and incomplete games being forced into full release.

That being said, things are changing. Despite inherent drawbacks of the early access model, there’s great potential to be realized, both from the perspective of developers and from that of the players. Done right, early access presents a win-win situation for both parties. Done wrong, and it’s a surefire way to tarnish your reputation as a developer or publisher for good.

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Topics: Gaming

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