Category Archives: Gaming

[Gaming] The Pitfalls of Ratings-Driven Communities

We need to separate user-reviews from critics-reviews

Ratings Communities Gaming Reviews

The digital marketplace has become a river of reviews. Scores, stars, thumbs up and down drive the vast majority of digital purchases, empowering the average consumer like never before.

Dissatisfied with a business?

Leave a public display of frustration on social media and a rep will likely contact you within 48 hours to fix it with a fast remedy. Mobile apps constantly fish for positive reviews, not because they want your opinion, but to catch more stars than the competition, for the sole purpose of boosting their page rank higher. Continue reading

How to Make a Kick-Ass Game Trailer in 5 Easy Steps!

Nothing builds excitement for a new indie game like a mind-blowing game trailer. If you create something that is truly kick-ass, no gaming journalists or YouTuber can avoid mentioning your name; if not for your own benefit, for theirs.

So how do you do it? What are the fundamentals of crafting a super cool game trailer to market the heck out of your new indie game Let’s find out! Continue reading

Optimizing Offline Engagement

Designing a great game takes immense skill, precision, and patience. From mechanics to aesthetics, mastering the intricacies of creating a consistent, compelling and unique experience can take a lifetime.

As if the challenge of creating products for an ever-changing audience wasn’t great enough, the struggle to stand out in an already oversaturated market can be the final nail in the coffin for even the most promising and talented studios. Ultimately, though, the market defines which games succeed. Very few are a “guaranteed success”, like cheaply-made movies in a beloved franchise. For small development teams, the feat is next to impossible. Continue reading

[Gaming] What They Don’t Tell You About Kickstarter Campaigns for Indie Developers

Since 2009, Kickstarter has become a household name. They’ve turned digital crowdfunding from a niche industry into a massive global phenomenon (alongside similar services like Indiegogo and Fig). In the last seven years, Kickstarter has received an astonishing $3 billion in pledges to successfully fund over 120,000 projects across a wide variety of industries. This is nothing short of amazing. Continue reading