Category Archives: Gaming

[Gaming] Turning Negative Feedback into Positive Tactics For Game Devs

As you already know, feedback is vital to the early development of your game. While Steam and other marketplaces have commenting systems, few players take the time to express mild disappointment or confusion; you only see those with strong opinions whether positive or negative.

So how do you get authentic (and potentially neutral) feedback? Playtesting, playtesting, playtesting! Continue reading

[Gaming] How to promote your indie game like the big boys

In the advertising world, it’s said that cash is king. Pay for the biggest billboard, and your game is sure to become a conversation piece. Drop a wad of cash on the top agencies, and they’ll deliver something unforgettable that people will talk about for months. Even mobile games are shelling out for Superbowl ads! Continue reading

[Gaming] 3 Indie Game Marketing Tactics That Actually Work

Today, game developers have a window on more audience insight than ever before, thanks to digital downloads and real-time user ratings on the internet. Add to this an abundance of readily available performance marketing tools, and game developers can quickly and easily obtain clear strategies to effectively market to any target audience. Continue reading

[Gaming] Power User’s Way of Distributing Game Press Releases Right!

The importance of creating a substantial buzz before the launch of your game cannot be over emphasized, or even emphasized enough! It is this buzz that provides the necessary boost to the efficacy of your press release when the time comes.

Note, however, that sending cold emails to a bunch of journalists won’t give you the desired results unless you’ve had prior communication with them or other major media sources in your industry. So make certain to establish a rapport with these press people before you start distributing content to them. Continue reading

[Gaming] Common Challenges in Marketing VR Games and How to Overcome Them

When it comes to marketing Virtual Reality (VR) games; there are a handful of new technologies that can be used to get the desired media attention as well as a high number of early adopters. Of these important innovations, virtual reality is by far one of the most popular media as it offers unparalleled marketing opportunities for content creators. Despite the glaring benefits of VR, it is not without its peculiar challenges. Continue reading