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How to Write a Strategic Purpose Statement

A community-based strategic purpose statement should clarify three things: who your community is for, the purpose of this community in the now and the future, and what they will gain from using your community.

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Carrie Melissa Jones

Victoria Burt

Victoria is the Product Marketing Manager at Vanilla Forums. Having held roles in Product Marketing and Product Management at tech companies over the last 10 years, Victoria lives and breathes bringing SaaS products & features to market

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