Mel Attia

Recent Posts

A Closer Look: Mercy Ships and Their Community Impacts

Posted by Mel Attia on Sep 10, 2019 8:00:00 AM

5 minute read

As I wrote previously, I started a blog series on some amazing nonprofits are using the power of community to help them achieve their goals. Online communities aren’t only good for businesses in building more customer intimacy, deflecting support tickets or improving the bottom line. Communities help nonprofits fulfill their objectives. 

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Topics: Community

A Closer Look: Scope and Their Community Impacts

Posted by Mel Attia on Aug 20, 2019 8:00:00 AM

6 minute read

There are so many nonprofit organizations that do amazing work, and at Vanilla, we are lucky enough to be able to call some of these organizations our customers. These organizations do invaluable work; their visions, mission and values work to change and improve the lives of many people across the globe, and we are proud to say that their Vanilla Forums is able to contribute to their impact and success.

That being said, I thought it was important to showcase some of the very important work that these organizations are doing, as they continue to raise awareness of key issues and mobilize people to take action. Twice a month, I'll be showcasing a nonprofit that is doing incredible work and highlighting how these organizations harness the power of community to help execute their mandate.

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Topics: Community

Be The Best You Can Be: CMGR Bootcamp

Posted by Mel Attia on May 21, 2019 8:59:21 AM

4 minute read

Let’s think back to January, 2019, when the beginning of the year was new and fresh, and you probably had a few New Year Resolutions up your sleeve. Maybe it was to exercise more, maybe it was to eat better, or perhaps it was to save more money.

Or maybe, just maybe, you’re one of those 25% of people who opt to learn a new skill.

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Topics: Community, News

Best of Vanilla 2018 - My Favorite Blogs

Posted by Mel Attia on Dec 26, 2018 9:00:00 AM

4 minute read



With the holiday season upon us, we're looking back at everything community management related and taking stock of all the knowledge shared from experts from blogs, to webinars and ebooks.

You'll find here my favorite blogs that we published over the last year. The topics range from what to measure, to marketing techniques for communities, and frameworks you can apply to your community for increased engagement.

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Topics: Community

10 New Year's Resolutions for Online Community Builders

Posted by Mel Attia on Dec 18, 2018 8:44:00 AM

9 minute read


As we look onto on the edge of a new year of technological innovation and constantly evolving consumer habits, now’s a great time for online community builders to rethink their strategies and get up to speed.

Recent years have seen these communities move beyond being simple customer support portals into communities of practice and purpose. People are coming together to share their passions and ideas to push innovation and have a real influence on the products and services they love. In addition, the increasingly conversational nature of modern marketing has seen communities become invaluable marketing tools where lasting relationships are formed.

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Topics: Community

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