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Mel Attia

Recent Posts

Be The Best You Can Be: CMGR Bootcamp

Posted by Mel Attia on May 21, 2019 8:59:21 AM

4 minute read

Let’s think back to January, 2019, when the beginning of the year was new and fresh, and you probably had a few New Year Resolutions up your sleeve. Maybe it was to exercise more, maybe it was to eat better, or perhaps it was to save more money.

Or maybe, just maybe, you’re one of those 25% of people who opt to learn a new skill.

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Topics: Community, News

Best of Vanilla 2018 - My Favorite Blogs

Posted by Mel Attia on Dec 26, 2018 9:00:00 AM

4 minute read



With the holiday season upon us, we're looking back at everything community management related and taking stock of all the knowledge shared from experts from blogs, to webinars and ebooks.

You'll find here my favorite blogs that we published over the last year. The topics range from what to measure, to marketing techniques for communities, and frameworks you can apply to your community for increased engagement.

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Topics: Community

10 New Year's Resolutions for Online Community Builders

Posted by Mel Attia on Dec 18, 2018 8:44:00 AM

9 minute read


As we look onto on the edge of a new year of technological innovation and constantly evolving consumer habits, now’s a great time for online community builders to rethink their strategies and get up to speed.

Recent years have seen these communities move beyond being simple customer support portals into communities of practice and purpose. People are coming together to share their passions and ideas to push innovation and have a real influence on the products and services they love. In addition, the increasingly conversational nature of modern marketing has seen communities become invaluable marketing tools where lasting relationships are formed.

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Topics: Community

18 Community Leaders Chime in on The Future of Online Community for 2019

Posted by Mel Attia on Dec 4, 2018 7:11:59 AM

4 minute read

It seems that only yesterday we had wrapped up our 2018 community forecast, and yet here we are, looking at 2019 squarely in the eyes. At Vanilla, we observed 2018 as a year of change and maturity for the community space.

Richard Millington's new book The Indispensable Community taught us to throw away the word “lurkers” and to categorize these people as learners. He put into words what online community leaders were urgently trying to articulate: communities cannot exist for community's sake but be an integral part of the organization's goals, or risk peril.

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Topics: Community

8 Gaming Community Trends to Watch Out For in 2019

Posted by Mel Attia on Nov 28, 2018 9:33:00 AM

6 minute read

It's no secret that gaming community managers are an elite group of professionals. They have to contend with the most active and demanding audiences of consumers in the market: gamers. From casual games to MMOs, gamers have strong opinions, are vocal and can make or break a game's success.

We approached a dozen of gaming community management leaders across game types, from mobile, casual, AAA and indie studios. We've combined their experience into our first gaming-centric Gaming Predictions ebook which you can download here

From their expertise, eight key trends emerged. From bolstering important personal skill sets, strategies, tactics and attitudes, gaming community managers all share the same perspective: communities are vital to the success of their games. 

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Topics: Gaming

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