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Mark John Hiemstra

Mark John Hiemstra is a writer and marketer loves being a member of communities, and enjoys writing about how they work, and how they are a part of our lives. A writer by day and a reader by night, he is loathe to discuss himself in the third person, but can be persuaded to do so from time to time.
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Recent Posts

Three Customer Success Strategy Frameworks You Can Start Using Today

Posted by Mark John Hiemstra on Nov 16, 2018 11:44:36 AM

8 minute read

Do you have a customer success strategy? Are you working from a plan that outlines how you’ll help your customers achieve their goals at each step of their journey? And is that plan really about their goals, or is it about your goals?

Recently, Emilia D’Anzica, CX Expert, Strategic Management Consultant and Founder at Customer Growth Advisors, shared with us the strategies she uses for scaling customer success. Part of her webinar focused on strategy frameworks that you can employ to create a great customer success strategy.

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Topics: Customer Success

3 Delightful Tactics You Can Use to Treat Your Community Anytime

Posted by Mark John Hiemstra on Nov 1, 2018 10:10:00 AM

5 minute read


Looking for some ways to treat your community members? Maybe Halloween’s coming up and you’re looking for some ideas. Maybe it was yesterday and you missed it and you’re scrambling for a way to make it up to them.

It doesn’t matter what time of year it is, it’s always a great time for treats!

But, much like Halloween candy, too much of a good thing is not always healthy. Besides, if it’s something that happens every day, it’s not much of a treat at all, is it?

Here are three tactics that you can use to treat your community any day of the year.

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Topics: Community

How to Get More Out of Your Online Community Without Asking Them for More

Posted by Mark John Hiemstra on Oct 18, 2018 10:44:16 AM

7 minute read



How happy would you be to learn that your community members are already exactly as motivated as they need to be today? They’re ready to provide greater value to your online forum the way they are.

The problem that you may be having, is that you’re not yet providing them with the right tools.

Instead of asking our online community members to do more for us, it’s time to start enabling them with the tools to do more with the same level of time, talent, and motivation that they have today.

Let’s find out how!

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Topics: Community

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