Luc Vezina CEO

About

Luc Vezina is the CEO of Vanilla Forums.

How an Engaged Customer Community Can Help You Communicate Big Changes

Recently, one of our customers made a difficult change to their business model. Despite being strategically sound, the transition drew criticism from both customers and industry observers, whose comments made their way into industry blogs and news sites.

Sounds like a bad situation. It could have been, but this company had built a strong community of engaged customers through its forums, blog and social media. Continue reading

In the EU and Shopping for Community Software? These Data Protection Rules Affect You.

11 points to consider when applying the E.U. Data Protection Directive

The E.U. Data Protection Directive (officially Directive 95/46/EC) aims to give citizens of the European Union control of their private data. It is a fundamental element of E.U. privacy and human rights law. All E.U. members states must incorporate these guidelines into their national laws.

If you are a community manager in the E.U. looking for community software, here are the answers to some questions you might have:

Continue reading