Laura Lopez

Recent Posts

3 Ways to Build a Case for Community Management

Posted by Laura Lopez on Mar 24, 2016 9:18:02 AM

4 minute read


Community management is a relatively new role in many companies with many companies having implemented their program just six years ago.

This makes it very challenging for experienced community managers to articulate ROI and value on these programs to the management team. Although there is an understanding that community management is helpful, especially in smaller, more nimble organizations, it becomes a harder sell to enterprise-level companies where it’s difficult to measure and to justify.

As a Community Manager who is currently shaping the first community role at my company, I now know how it feels to be the pioneers in social media marketing when they were misunderstood by their peers on what they do.

Read More

Topics: Community, News

Subscribe to the Community Corner Newsletter and get expert insight and analysis on how to get the most out of your online community every Friday.

Search this blog

Recent Posts

community playbook

Have an Article for Vanilla's Blog?

Send us an email to with your topic idea and we'll circle back with our publishing guidelines.