People join online communities for a number of reasons. Whether they’re looking to interact with a brand, proclaim support for a political or social cause, or connect with individuals who share a common hobby. Part of a community manager's (CM) job is to ensure that the forum is a safe and enjoyable place for members to interact.
I’m willing to bet that if I told you I had a way to predict the next big thing your customers want before your competition does, you’d sign a blank check for that ability. Because you know innovation is just that important. Whether it’s the next hottest video game, or a new snack item, companies stand to make - or lose - millions when trying to find their next innovative idea.
Businesses will often wonder about what the benefits are of a community forum built around their brand/product. Typically, businesses don’t outright “sell” their wares through their online forum, so the question becomes:What’s in it for us? How will this benefit our bottom line?”
When you think of search engine optimization (SEO), chances are optimizing a forum is not the first thing that comes to mind. Indeed, most SEO strategies are aimed at increasing website page ranking. However, many of these practices (and a few new ones) can aid to increase the visibility and success of your forum.
Everyone likes to have their loyalty rewarded. While there are many ways to reward loyalty, some are simply more effective than others. At work would you rather get a firm handshake for your hard work? Or would you want something that gives recognition of your hard work?