People join online communities for a number of reasons. Whether they’re looking to interact with a brand, proclaim support for a political or social cause, or connect with individuals who share a common hobby. Part of a community manager's (CM) job is to ensure that the forum is a safe and enjoyable place for members to interact.
I’m willing to bet that if I told you I had a way to predict the next big thing your customers want before your competition does, you’d sign a blank check for that ability. Because you know innovation is just that important. Whether it’s the next hottest video game, or a new snack item, companies stand to make - or lose - millions when trying to find their next innovative idea.
Businesses will often wonder about what the benefits are of a community forum built around their brand/product. Typically, businesses don’t outright “sell” their wares through their online forum, so the question becomes:What’s in it for us? How will this benefit our bottom line?”
Everyone likes to have their loyalty rewarded. While there are many ways to reward loyalty, some are simply more effective than others. At work would you rather get a firm handshake for your hard work? Or would you want something that gives recognition of your hard work?
When we think of online communities we think of many things. We think of brands connecting with their fans, social movements gathering support, or those with shared interests coming together.
One thing we don’t often think of are government entities interacting with their citizens.
But maybe we should?