Managing a community can take a huge toll on your energy and mental health, no matter the size of the community. In order to manage an online community, you must often absorb and hold others’ emotions as you look to find solutions. You also have to do this in the absence of seeing your members face-to-face, which can be isolating and cause miscommunications.
The key components of your community’s foundation are its vision and mission. Those sound simple enough, right? You’ve likely seen vision and mission statements plastered to the walls of offices, in libraries and museums, and even on the entrances to shopping malls.
How long can you run a brand community without clear organizational goals? A few years? One year? Chances are, even less. Without meaningful goals, it is nearly impossible to get support from the larger organization. And if you’ve ever run a community without these goals, you know how frustrating - and potentially demoralizing - it can be to build community in an environment that questions your work’s value.
So, you need to hire an online community manager. That’s a tall order, no matter what your industry or company size. If you have never hired a community manager (also known as a CM) before, it can feel overwhelming.
Our world is no stranger to crisis, both natural and man-made. During times of crisis, our communities require special attention, strong leadership, and mutual support. As a community manager, it is not your job to do all of the things for your community, but rather to step back and allow members space for mutual aid. In a global crisis like the one currently occurring around the coronavirus pandemic, we all need support, including you.