Carrie Melissa Jones

Carrie Melissa Jones is a community leader, entrepreneur, and community management consultant who has been involved with online community leadership since the early 2000s. As the founder of Gather Community Consulting, she consults with brands to build and optimize communities around the world.
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Recent Posts

The Marketing Executive's Guide to Community Investment

Posted by Carrie Melissa Jones on Jul 28, 2020 8:00:00 AM

7 minute read

You may have heard you can roll out a community platform in just a few days. What you have heard is 100% true. 

But the platform is just the tip of the iceberg of successful community investment. The other pieces - even more important than the digital home itself - will take several weeks or even months. Done correctly, however, these are the most rewarding parts of a community-building journey.

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Topics: Community, Marketing

KPI Community Basics: Part 2 - The ABCs of KPIs

Posted by Carrie Melissa Jones on Jul 22, 2020 8:30:00 AM

7 minute read

No matter what kind of work you do, measuring progress is a challenge. Many organizations set arbitrary measurements for the results of their work. In fact, less than one-third of the 3,200 executives that MIT Sloan Management Review surveyed actually believed that what they measured matched their organization’s strategic objectives.

Determining what to measure is even harder for community professionals, who sit at the edge of a still-nascent profession and must carve out a new path.

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Topics: Community

6 Pieces of Conventional Community-Building Wisdom to Forget

Posted by Carrie Melissa Jones on Jul 7, 2020 8:00:00 AM

3 minute read

Forward-thinking organizations know their brand communities help with support, marketing, and retention. These are all worthwhile reasons to start their community efforts. There is a large gap between investment and results, as many have learned through wasted resources and time. The reason for this is many follow conventional wisdom about how to build and maintain communities, and this wisdom leads them astray. To avoid heartbreak, time-sucks, and failure, make sure to avoid six of the most popular pieces of conventional wisdom on how to build communities.

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Topics: Community

How to Select Members for Your Community Launch

Posted by Carrie Melissa Jones on Jun 16, 2020 9:00:00 AM

5 minute read

Like most things in life, a community launch is best done with support. Who you invite to join you in this effort to launch a community matters perhaps more than any other decision you will make in this endeavor.

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Topics: Community

How To Create Community Member Personas

Posted by Carrie Melissa Jones on Jun 11, 2020 9:00:00 AM

5 minute read

You may think that creating fancy strategy documents and perfectly-designed personas is a waste of time. I’m here to tell you: you’re probably right. The truth is, the way that most organizations create community member personas is a complete waste of time. They are based on stereotypes, generalizations, or social media posts. As such, they can actually deepen community engagement problems and cause harm.

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Topics: Community

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