Bradley Chalupski

Recent Posts

[Fintech] Customer Experience is the New Competitive Advantage

Posted by Bradley Chalupski on Jun 21, 2018 9:29:30 AM

4 minute read

As more and more consumers continue to turn to Fintech disruptors in areas that were traditionally the province of banks, financial institutions are finding it increasingly difficult to differentiate themselves in the market. Already in 2015, majority of banking customers said that they would prefer to use their mobile phone to their physical wallet.

This is just one of many statistics illustrating the gradual phaseout of traditional financial methods in favour of digital alternatives. But what's interesting is that in many ways, the traditional banking sector has misdiagnosed the problem as one of technology.

Read More

Topics: Fintech

[Support] What's the Difference Between Customer Support and Community Management?

Posted by Bradley Chalupski on Jun 20, 2018 10:21:23 AM

3 minute read

It's very easy to fall into the trap of believing that customer support and community management are the same thing. At first glance, they’re both customer facing positions that require you to interact with those who are interested in your brand. That's not untrue, but that's where the similarities end. Each of these requires specialized skill sets and approaches to be done effectively.

Read More

Topics: Community, Support

[Support] How to Transition Customers to Self-Serve Customer Support Options

Posted by Bradley Chalupski on Jun 6, 2018 10:21:51 AM

3 minute read

Self-service customer support options are one of the best ways for businesses to simultaneously lower their costs and increase customer satisfaction. And while a large percentage of customers already prefer self service options over more traditional methods that require a representative, there’s still a sizeable selection of customers who avoid them whenever possible.

Read More

Topics: Support

[Community] The Skills and Responsibilities that Make a Community Manager

Posted by Bradley Chalupski on May 31, 2018 10:25:54 AM

3 minute read

Hiring a community manager is a serious decision that no business should take lightly.

In a world where the focus is on maximizing customer experiences and customer journeys, it is by definition one of the most — if not the most — customer-centric role in an organization. The new hire’s decision-making and execution will have a huge impact on the way your brand is viewed by your target market audience from day one. That fact alone is enough to make it one of the most important roles as well.

Read More

Topics: Community

[Community] 3 Secrets Neuroscience Teaches Us About Community Management

Posted by Bradley Chalupski on May 25, 2018 9:24:41 AM

4 minute read

Community managers are always looking for new ways and techniques to serve their communities better. In today's hyper connected and hyper technological world, that often takes the form of an advancement in technology. But what's interesting is that marketers can also look to the past to service their customers better.

Read More

Topics: Community, Marketing

Subscribe to the Community Corner Newsletter and get expert insight and analysis on how to get the most out of your online community every Friday.

Search this blog

Recent Posts

community playbook

Have an Article for Vanilla's Blog?

Send us an email to pr@vanillaforums.com with your topic idea and we'll circle back with our publishing guidelines.

Customer Experience Update