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Bradley Chalupski

Recent Posts

[Support] How to Revamp Your Support Community in 5 Stages

Posted by Bradley Chalupski on Jun 11, 2018 9:30:16 AM

4 minute read

It’s been said that the best laid plans of mice and men often go awry. This is definitely a sentiment community managers know all too well.

Although it gets less attention than its sexier cousins in the Marketing or Sales department, community management strategies are evolving; expectations are always changing; new technological tools are constantly being created.

Unfortunately, it’s not always thought of that way.

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Topics: Support

[Support] How to Transition Customers to Self-Serve Customer Support Options

Posted by Bradley Chalupski on Jun 6, 2018 10:21:51 AM

3 minute read

Self-service customer support options are one of the best ways for businesses to simultaneously lower their costs and increase customer satisfaction. And while a large percentage of customers already prefer self service options over more traditional methods that require a representative, there’s still a sizeable selection of customers who avoid them whenever possible.

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Topics: Support

[Community] The Skills and Responsibilities that Make a Community Manager

Posted by Bradley Chalupski on May 31, 2018 10:25:54 AM

3 minute read

Hiring a community manager is a serious decision that no business should take lightly.

In a world where the focus is on maximizing customer experiences and customer journeys, it is by definition one of the most — if not the most — customer-centric role in an organization. The new hire’s decision-making and execution will have a huge impact on the way your brand is viewed by your target market audience from day one. That fact alone is enough to make it one of the most important roles as well.

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Topics: Community

[Community] 3 Secrets Neuroscience Teaches Us About Community Management

Posted by Bradley Chalupski on May 25, 2018 9:24:41 AM

4 minute read

Community managers are always looking for new ways and techniques to serve their communities better. In today's hyper connected and hyper technological world, that often takes the form of an advancement in technology. But what's interesting is that marketers can also look to the past to service their customers better.

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Topics: Community, Marketing

[Community] Here's Why Your Brand Needs a SuperUser Program

Posted by Bradley Chalupski on May 24, 2018 9:25:29 AM

4 minute read

Given the importance that successful businesses place on customer satisfaction, it’s a little shocking just how under-utilized this asset truly is. Satisfied customers advocating on behalf of a brand is one of the most powerful ways to grow ROI. But brands too often confine their understanding of customer advocacy to the marketing sphere alone — making it nothing more than a line item in the marketing budget.

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Topics: Community

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