Bradley Chalupski

Recent Posts

[Finance] How Financial Brands Use Customer Support to Differentiate their Customer Experience

Posted by Bradley Chalupski on Apr 25, 2018 10:44:19 AM

4 minute read

Too often, companies look for differentiation in all the wrong places. Financial brands in particular are guilty of this.

Read More

Topics: Fintech

[Finance] How Banks Use Customer Self-Serve Data to Improve the Customer Experience

Posted by Bradley Chalupski on Apr 23, 2018 9:18:45 AM

4 minute read

The need B2C financial organizations to create excellent customer experiences has never been greater – yet  it has never been a more difficult objective to achieve. As technologies change the nature of banking to an increasingly transactional model, the assumption is that they themselves now have fewer opportunities to differentiate themselves to customers.

Read More

Topics: Fintech

[Finance] Community Management is the Front Line of Trust with Banking Customers

Posted by Bradley Chalupski on Apr 17, 2018 9:06:22 AM

3 minute read

 

Although it may be uncomfortable to hear, one of the biggest challenges facing the modern banking industry is a simple one — the lack of trust.

When it comes to winning customers, trust is one of the most important things that any industry or brand can have. And yet as recently as 2016, research showed that more than half of Americans have never trusted a financial institution enough to recommend it to friends and family.

Read More

Topics: Fintech

[Community] How to Consolidate your Digital Marketing and Community Management Efforts

Posted by Bradley Chalupski on Apr 13, 2018 9:45:52 AM

4 minute read

In a world where everyone’s talking about the benefits of digital marketing, it can be easy to forget the pitfalls. Although digital marketing is an essential tool for modern businesses to forge personal connections with customers in the way they expect and deserve, it does have its limitations.

In fact, these limitations are the reason overreliance on digital marketing can cause blind spots. And one of the most common blind spots is community management efforts.

Read More

Topics: Community, Marketing

[Support] Help Your Customer Support Agents - Build an Integrated Self-Serve Support Center

Posted by Bradley Chalupski on Mar 28, 2018 1:09:36 PM

4 minute read

Who knew that the ‘hands off’ approach could be so challenging?

Customers are increasingly demanding self-service customer support options. In fact, they now overwhelmingly prefer it to traditional direct channels like phone or email. For businesses that want to compete, this means providing a knowledge base and a self-support forum that’s easy to access and  solves problems quickly, completely and effortlessly. The way you share product knowledge with your communities varies greatly from business to business and is determined largely by your self-service support strategy.

Read More

Topics: Support

Blog Newsletter - Stay Updated!

Search this blog

Recent Posts

Transforming Digital
Contact us