The gaming industry has seen rapid viral growth in the past few years. In many ways, this evolution was sparked by YouTubers, bloggers and other online content creators categorized as influencers.

The role of influencer is pivotal to the overall growth of the industry and has become a primary promotional strategy for game developers and marketers.

A soft launch is the foundation of any well-performing indie game marketing campaign. It gives you significant insight into your audience and the impact of your user acquisition campaigns, at a relatively small financial risk.

So how do you plan a comprehensive soft launch? Let me show you.

As everyone fights over the same ad spots and market share, it seems there’s little room left for fair competition.

So how do you plan your mobile video ad campaigns? And how do you make the most of them once you have them?

Here are some useful tips for planning your mobile video-based user acquisition (UA) campaign.

A user acquisition campaign (UA) is a great way to reach a big audience quickly, but it can also become a money pit that burns through f your resources in no time, especially if you don't know what you’re doing.

Here are 5 simple steps to follow if you're planning your first UA campaign.

A/B testing is one of the most critical experiments to run; not only to improve your mobile game performance, but to boost your mobile game sales and in-game revenue.

The concept of A/B testing is to compare feedback with multiple elements from a set of sample users–in our case, the players. It can be done through ad creatives, placements, colors of ads, a variety of ad formats –basically anything.