<img height="1" width="1" style="display:none" src="https://q.quora.com/_/ad/10b616b60fad4a51aa023ade12476783/pixel?tag=ViewContent&amp;noscript=1">

Adrian Speyer

Adrian Speyer is the Head of Community and Lead Evangelist for Vanilla Forums. Besides spending many years in digital marketing, Adrian has been building communities of all sizes for over 20 years.
Find me on:

Recent Posts

KPIs, Analytics and Data: The Right Tools for the Job

Posted by Adrian Speyer on Jun 11, 2019 8:00:00 AM

11 minute read

While most Community Professionals may think that coming up with what KPIs should be measured is a difficult task, I’ve actually seen more failure in how the KPI measurement is executed and how the data is reported.

Read More

Topics: Community

KPIs, Analytics and Data: Making Sense of the Numbers

Posted by Adrian Speyer on Jun 6, 2019 11:00:00 AM

8 minute read

When a community fails, more often than not, it’s because there’s no perceived value to the company. Your boss may one day ask you “what’s the value that this community brings to the organization—why do we even have a community?” Unfortunately, if you aren’t prepared and don’t have quantifiable results that clearly reflect the value of your community, you may soon end up forced to close the community or worse, without a job.

Read More

Topics: Community

Is Your Online Community Included in Your Knowledge Base?

Posted by Adrian Speyer on Feb 26, 2019 10:56:43 AM

3 minute read

Recently I’ve become obsessed with knowledge bases. More specifically, I’ve been fascinated with how they get constructed, what knowledge gets included, how they are structured and where the source of the knowledge comes from.

Read More

Topics: Community, Knowledge Base

Avoid These Mistakes With Your Forum Migration

Posted by Adrian Speyer on Jan 22, 2019 3:19:39 PM

5 minute read

Many of us here are huge fans of a particular gaming studio who recently perpetrated, in my view, one of the worst forum migrations in recent memory. They went from one vendor to another, not Vanilla (unfortunately), and we just watched with horror. They broke all the fundamental rules of  migration best practices, so I felt I had to share what happened and how they could have avoided it.

Read More

Topics: Community

Are you building your community with the most valuable people in mind?

Posted by Adrian Speyer on Jan 9, 2019 1:09:09 PM

5 minute read

Great communities exist because of the amazing people involved. I don’t think anyone would dispute that. Nonetheless, as departments and companies plan communities or they make decisions related to their online spaces, they tend to forget it's about people. I think part of the problem is we replace the word people when we talk about community, and use terms like members, users, or even super users. By using this terminology, it can be easy to forget the people factor. It’s very similar how in some corners project managers talk about “a resource”, when they really mean a person.

Read More

Topics: Community

Subscribe to the Community Corner Newsletter and get expert insight and analysis on how to get the most out of your online community every Friday.

Search this blog

Recent Posts

community playbook

Have an Article for Vanilla's Blog?

Send us an email to pr@vanillaforums.com with your topic idea and we'll circle back with our publishing guidelines.