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Adrian Speyer

Adrian Speyer is the Head of Community and Lead Evangelist for Vanilla Forums. Besides spending many years in digital marketing, Adrian has been building communities of all sizes for over 20 years.
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Recent Posts

Avoid These Mistakes With Your Forum Migration

Posted by Adrian Speyer on Jan 22, 2019 3:19:39 PM

5 minute read

Many of us here are huge fans of a particular gaming studio who recently perpetrated, in my view, one of the worst forum migrations in recent memory. They went from one vendor to another, not Vanilla (unfortunately), and we just watched with horror. They broke all the fundamental rules of  migration best practices, so I felt I had to share what happened and how they could have avoided it.

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Topics: Community

Are you building your community with the most valuable people in mind?

Posted by Adrian Speyer on Jan 9, 2019 1:09:09 PM

5 minute read

Great communities exist because of the amazing people involved. I don’t think anyone would dispute that. Nonetheless, as departments and companies plan communities or they make decisions related to their online spaces, they tend to forget it's about people. I think part of the problem is we replace the word people when we talk about community, and use terms like members, users, or even super users. By using this terminology, it can be easy to forget the people factor. It’s very similar how in some corners project managers talk about “a resource”, when they really mean a person.

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Topics: Community

5 Customers Extending Vanilla to New Heights!

Posted by Adrian Speyer on Jan 3, 2019 10:00:00 AM

3 minute read

Sometimes within a company you have these really great examples of how people are using your product, and somehow you only share it amongst yourselves. Sales people know the examples to share with prospects and our SuccessTeam™ who helped extend Vanilla certainly know them as well. However, somewhere along the line, we forget to show people publicly how our customers extend our platform. Well guess what?! Today we change that by sharing 5 customers extending the Vanilla platform. This is certainly not an exhaustive list, but a nice way to get your own creativity going.

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Topics: Product

Don’t Ship Your Community Without C.A.R.G.O!

Posted by Adrian Speyer on Dec 13, 2018 8:30:00 AM

10 minute read

One of the great things about being the Head of Community for a maker of online community software is an exposure to 100’s of communities. Another aspect of the role is also synthesizing ways to ensure success for new customers who launch a new community.

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Topics: Community

How Community Helps to Increase Brand Loyalty

Posted by Adrian Speyer on Nov 22, 2018 5:10:52 PM

5 minute read

 
Brand loyalty is important. We all know that it’s true. The question we all ask is, how do we create loyalty around a brand?

There is no one way to create brand loyalty. But suffice it to say that you can’t build loyalty without trust. And a great way to build trust is to build a community of people who love your brand.

That’s exactly what Rinker Boats did, giving owners of their boats the opportunity to become enthusiasts, and further than that, to become ambassadors for the brand.

Let’s take a look at why brand loyalty matters so much, the strategy that Rinker boats used to create a community around their brand, and see the steps that you can take to make it happen for your business.

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Topics: Community

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