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Adrian Speyer

Adrian Speyer is the Head of Community and Lead Evangelist for Vanilla Forums. Besides spending many years in digital marketing, Adrian has been building communities of all sizes for over 20 years.
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Recent Posts

5 Tips To Help Your New Community Succeed

Posted by Adrian Speyer on Jun 26, 2019 9:00:00 AM

4 minute read

A branded community can be a powerful tool to connect with customers or provide better support. At the same time a community is not something you can just "build" and hope people will come. It takes work and planning.

That being said, here are 5 key tips help ensure that when you launch your new community, that it's not only successful, but vibrant and thriving. 

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Topics: Community

KPIs, Analytics and Data: The Right Tools for the Job

Posted by Adrian Speyer on Jun 11, 2019 8:00:00 AM

11 minute read

While most Community Professionals may think that coming up with what KPIs should be measured is a difficult task, I’ve actually seen more failure in how the KPI measurement is executed and how the data is reported.

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Topics: Community

KPIs, Analytics and Data: Making Sense of the Numbers

Posted by Adrian Speyer on Jun 6, 2019 11:00:00 AM

8 minute read

When a community fails, more often than not, it’s because there’s no perceived value to the company. Your boss may one day ask you “what’s the value that this community brings to the organization—why do we even have a community?” Unfortunately, if you aren’t prepared and don’t have quantifiable results that clearly reflect the value of your community, you may soon end up forced to close the community or worse, without a job.

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Topics: Community

Is Your Online Community Included in Your Knowledge Base?

Posted by Adrian Speyer on Feb 26, 2019 10:56:43 AM

3 minute read

Recently I’ve become obsessed with knowledge bases. More specifically, I’ve been fascinated with how they get constructed, what knowledge gets included, how they are structured and where the source of the knowledge comes from.

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Topics: Community, Knowledge Base

Avoid These Mistakes With Your Forum Migration

Posted by Adrian Speyer on Jan 22, 2019 3:19:39 PM

5 minute read

Many of us here are huge fans of a particular gaming studio who recently perpetrated, in my view, one of the worst forum migrations in recent memory. They went from one vendor to another, not Vanilla (unfortunately), and we just watched with horror. They broke all the fundamental rules of  migration best practices, so I felt I had to share what happened and how they could have avoided it.

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Topics: Community

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