20 Statistics About the Benefits of Online Communities

Posted by Sarah Robinson-Yu on Oct 8, 2019 8:00:00 AM
Find me on:

3 minute read

20 Statistics About the Benefits of Online Communities

Those in the community space (such as ourselves) will defend the value of community until the very end. We’ve written an endless amount of blogs and eBooks on the benefits of community, and indeed, our colleagues in the community space have agreed with our assertions every step of the way.

But as logical and obvious as the benefits of community may seem, we’re aware that there could be a disconnect between community in theory and community in practice; that is, what leading community experts say about community might not actually be the case when you speak to organizations directly.

We decided to take a closer look at this question and embark on some research to get to the bottom of it. Our research revealed a number of key statistics regarding the impacts and benefits of online communities, specifically branded communities and social media communities. 

Here are 20 key statistics found in our newest eBook, Online Communities: The Benefits and Impacts on Organizations, 2019:

  • An online community can help organizations improve engagement by up to 21%

  • 66% of branded communities say that the community has had an impact on customer retention.

  • 68% of branded communities say that the community has helped create new leads.

  • 55% of branded communities say that the community has contributed to an increase in sales.

  • 57% of branded communities say that the community has led to an increase in brand SEO.

  • 72% of those with a branded community say that the community has led to an increase in website traffic.

    eBook Research Online Communities
  • 90% of communities say that suggestions from the community have been used to improve products or services.

  • 76% of branded communities have a dedicated community manager.

  • Having a dedicated community manager for your branded community can help improve performance by up to 12%.

  • Having a managed online community lessens the burden of engagement by 44%.

  • 77% of support-based branded communities also have a knowledge base.

  • 66.3% of branded communities say they have community moderators.

  • 25% of organizations who switched from a social media community to a branded community did it to increase customer engagement.

  • 88% of branded communities said that the community has helped improve customer experience.

  • 78% of communities say that it has been used to develop new/ future products and services.

  • 84% of branded communities say that the community has had a positive impact on those interested in the brand.

  • Branded communities are 13% more likely to have an impact on customer experience than social media communities.

  • Branded communities are 21% more likely to see an increase in brand SEO than social media communities.

  • Branded communities are 16% more likely to successfully foster brand loyalty than social media communities.

  • 58% of online communities says that their customers are more loyal to the brand because of their community.

Ultimately, this research report comes to five conclusions.

Key findings of research report

To learn more about these findings, we definitely encourage you to read the full report. You can grab your free copy of this report here

 

eBook Research on Online Communities

 

Topics: Community, News

Related posts

Subscribe to the Community Corner Newsletter and get expert insight and analysis on how to get the most out of your online community every Friday.

Search this blog

Recent Posts

community playbook

Have an Article for Vanilla's Blog?

Send us an email to pr@vanillaforums.com with your topic idea and we'll circle back with our publishing guidelines.