Why You Can’t Wait to Have a Mobile Friendly Community

2 minute read

February 10, 2015

Why You Can’t Wait to Have a Mobile Friendly Community

Changes Made by Google

As mobile consumption grows, Google is also changing how it deals with websites in it’s search results. Starting at the end of 2014, Google announced a new Mobile-Friendly tag that would accompany websites in their mobile search results. This was to help users find mobile ready websites.

mobile-friendly

Google also warned at the time that they were “experimenting with using the mobile-friendly criteria as a ranking signal”. It appears that now they have rolled this out. For those websites that do not address Google’s mobile-friendly requirements, Google Webmaster Tools will now warn websites with a notification: “(The following) …pages will not be seen as mobile-friendly by Google Search, and will therefore be displayed and ranked appropriately for smartphone users.”

Mobile Apps Do Not Solve The Issue

The message is simple: community forums that do not address their mobile web shortcomings will rank lower for mobile users. This means even if you use an app for your community, such as Tapatalk, you are not spared. Using a mobile app Will not fix your underlying mobile web issues, as Google will be looking at your native website. Ignoring this issue could mean you reduce the new members who can discover your community in Google’s search engine from their mobile.

Steps You Can Take

If you are using a mobile ready community platform (like Vanilla Forums) you should be all set. If you are not sure if you are using a mobile friendly community platform, Google has released a tool where you can test things out for yourself

Mobile-Friendly_Test_fail

If your platform is letting you down on mobile performance, you need to re-evaluate your options. How important is your mobile audience? Ignoring the growth of mobile usage could result in severe consequences, including less traffic and less revenue. If you care about the fastest growing source of online traffic, it’s time to switch vendors.

#Update February 27th 2015#
From Google’s Webmaster blog: “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”

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Adrian Speyer

Written by Adrian Speyer

Adrian Speyer is the Head of Community and Lead Evangelist for Vanilla by Higher Logic. Besides spending many years in digital marketing, Adrian has been building communities of all sizes for over 20 years.

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