According to a recent survey by the TSIA, 9 out of 10 consumers cited Google as their preferred support channel. This is indicative of a significant shift in customer behaviour over the past decade, and is the direct result of the increasing digitalization of customer support. 

SEO depends on search engines correctly interpreting your content so they can determine where it should rank. Conversion depends on humans being convinced about what content is on the webpage to make them buy or sign up. 

Traditionally, both have been seen as separate digital marketing channels yet as Google’s algorithm becomes more intelligent, it is rewarding web pages with higher rankings that demonstrate relevance, are easy to navigate and have highly rich content.

It’s a job for business owners and entrepreneurs to help both humans and search engine crawlers better understand precisely what our web content is about, so it will rank better and receive more organic traffic.

The challenge then becomes knowing what exactly is required on a webpage to ensure that the content is understood.

If you have an online business, you know that how you rank in a search engine results is vital. Heck, it can account for almost 50% of your traffic, so getting it right is important. 

If you’re considering getting an online community and are wondering if it’ll help your brands search engine optimization (SEO), the answer is YES! Well, “yes” if you choose to go with a branded community — not just any community will do. Communities built on social media platforms will not provide you with an SEO boost.

The business and technology world moves fast. Technologies and tools get outdated quickly and are constantly being replaced by superior alternatives. Do you remember those video cassettes, or those 3 ½ floppy disks? As a 90’s kid, I remember them all.

Well, those video cassettes were soon replaced by DVD’s, which were replaced by streaming services and Netflix. Those 3 ½ disks were replaced by the USB, then things like Google Drive or Dropbox.

You don’t see the older versions of these anymore (at least, not unless it’s in a cute vintage store, or in your grandma’s basement) because they’re irrelevant and outdated. All businesses have done away with the old to ensure that they remain relevant, competitive, in-line with competitors and meet customer demands.