Why Content Maintenance is Important

Posted by Sarah Robinson-Yu on Mar 10, 2020 11:45:00 AM

6 minute read

The business and technology world moves fast. Technologies and tools get outdated quickly and are constantly being replaced by superior alternatives. Do you remember those video cassettes, or those 3 ½ floppy disks? As a 90’s kid, I remember them all.

Well, those video cassettes were soon replaced by DVD’s, which were replaced by streaming services and Netflix. Those 3 ½ disks were replaced by the USB, then things like Google Drive or Dropbox.

You don’t see the older versions of these anymore (at least, not unless it’s in a cute vintage store, or in your grandma’s basement) because they’re irrelevant and outdated. All businesses have done away with the old to ensure that they remain relevant, competitive, in-line with competitors and meet customer demands.

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Topics: Community, Search Engine Optimization

How an Online Community Forum Helps Your SEO

Posted by Sarah Robinson-Yu on Feb 27, 2020 9:30:00 AM

6 minute read

If you’re considering getting an online community forum and are wondering if it’ll help your brands search engine optimization (SEO), the answer is YES! Well, “yes” if you choose to go with a branded community forum—not just any community will do. Communities built on social media platforms will not provide you with an SEO boost.

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Topics: Community, Search Engine Optimization

Is There a Barrier Between Your Support Channels and Google?

Posted by Luc Vezina on Feb 4, 2020 8:00:00 AM

5 minute read

According to a recent survey by the TSIA, 9 out of 10 consumers cited Google as their preferred support channel. This is indicative of a significant shift in customer behaviour over the past decade, and is the direct result of the increasing digitalization of customer support. 

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Topics: Community, Search Engine Optimization

SEO: Covering the Basics

Posted by Sarah Robinson-Yu on Jan 29, 2020 10:00:00 AM

10 minute read

SEO, also known as Search Engine Optimization, is a topic that's top of mind in the business world today. For your business to succeed, it's important to know what SEO is, and more importantly, how to use it to make your business and content as effective as possible.

In this blog, we will provide you with the first Chapter in our newest eBook, The Big Book of SEO, which provides you with an all-you-need-to-know guide about SEO.

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Topics: Search Engine Optimization

Optimizing Your Forum SEO: Q&A

Posted by Sarah Robinson-Yu on Nov 19, 2019 10:30:00 AM

4 minute read

So - you want to make the most of your forum SEO to increase your visibility and drive more traffic?

Smart move!

At Vanilla, we know the ins-and-outs of forums, and we also know how to apply SEO specifics to your forum for prime optimization. As a result, we've got the answers you're looking for. Here are some commonly asked questions regarding forum SEO.

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Topics: Community, Marketing, Search Engine Optimization

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