The newness of social media makes us sometimes forget that email is a strong channel to communicate with your customers, fans and enthusiasts. Email is also a great way to keep a community in the minds of your members — think of how much email you get from Twitter, Facebook and especially LinkedIn. A whole lot!
You can also use the power of email to be just as effective. Communicating with your audience can be a piece of cake if you know how to create an effective newsletter that they'll actually want to read.
Here are three quick tips to get you started.