You've got your community, great! But now what? How can you transform this space into a vibrant, awesome place where people actually want to go?
When you think of search engine optimization (SEO), chances are that your mind automatically thinks about tactics to increase the rank of your website and web pages. What you might not think of, however, is applying these practices to your community forum.
Yes, SEO tactics can also be applied to your forum and increase traffic just like any other web page. This blog will give you some of the best tips when applying SEO to forums.
Gamification is used literally everywhere - why? Because it works! It Gamification successfully increases engagement through providing incentive to participate.
Gamification refers to adding game elements to something that's traditionally non-game related to make it more of a game. When this is applied properly to your online community, gamification can incentivize your members to participate, increase engagement, and lead to a more active community as a whole.
The key to success in any endeavor is measurement.
I mean that quite literally. Without a quantifiable sense of where you are vs. where you were, you can’t know (in any meaningful way) whether you’ve succeeded or not.
When it comes to digital marketing, this truism barely needs stating. No marketer in his or her right mind would walk into the CMO's office without a set of precise measures indicating the success (or failure!) of last month's new campaign.
Sometimes, the internet seems like a sea of snake oil companies trying to scam others into buying their worthless products. This unfortunate reality of the internet has made us more vigilant and less trusting.
This is especially the case in B2B transactions, where prospective clients come looking for a solution to an important business problem.
Your prospects are looking for someone they can trust. While traditional advertising may help raise awareness, it’s no longer a driving force behind purchase decisions. Facing complex challenges and wanting to improve their own businesses, your clients are looking for recommendations from your other customers. They want social proof, and that’s where brand advocacy comes in.