Gamification in Online Communities: Increase User Engagement

Posted by Sarah Robinson-Yu on May 8, 2019 9:00:00 AM

6 minute read

Gamification is used literally everywhere - why? Because it works! It Gamification successfully increases engagement through providing incentive to participate.

Gamification refers to adding game elements to something that's traditionally non-game related to make it more of a game. When this is applied properly to your online community, gamification can incentivize your members to participate, increase engagement, and lead to a more active community as a whole.

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Topics: Community, Marketing

[Community] The New KPIs for Community Managers

Posted by Kenny S. on Jan 15, 2019 2:57:00 PM

8 minute read

The key to success in any endeavor is measurement.

I mean that quite literally. Without a quantifiable sense of where you are vs. where you were, you can’t know (in any meaningful way) whether you’ve succeeded or not.

When it comes to digital marketing, this truism barely needs stating. No marketer in his or her right mind would walk into the CMO's office without a set of precise measures indicating the success (or failure!) of last month's new campaign.

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Topics: Marketing

5 Key Characteristics of a Community of Brand Advocates

Posted by Charles Owen-Jackson on Sep 20, 2018 8:45:00 AM

3 minute read

Sometimes, the internet seems like a sea of snake oil companies trying to scam others into buying their worthless products. This unfortunate reality of the internet has made us more vigilant and less trusting.

This is especially the case in B2B transactions, where prospective clients come looking for a solution to an important business problem.

Your prospects are looking for someone they can trust. While traditional advertising may help raise awareness, it’s no longer a driving force behind purchase decisions. Facing complex challenges and wanting to improve their own businesses, your clients are looking for recommendations from your other customers. They want social proof, and that’s where brand advocacy comes in.

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Topics: Community, Marketing

[Community] Why Facebook Isn't the Best Place to Build Your Community

Posted by Alok Chowdhury on Jun 27, 2018 11:06:53 AM

4 minute read

It’s unfortunate that we have to revisit this once again. However, this topic needs to be addressed properly. Facebook is indisputably a powerful platform for building your community.

In a world where it’s increasingly difficult to get — much less hold — the attention of customers, Facebook stands out as one of the few place that can be counted on to keep people coming back. It's no wonder that the vast majority of community managers have come to rely on the platform’s interactive space as an indispensable tool.

That’s all great, except for one  thing — Facebook isn't the best place to start a community.

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Topics: Community, Marketing

[Community] How Online Communities Inspire Brand Advocacy

Posted by Alok Chowdhury on Jun 14, 2018 9:45:29 AM

10 minute read

Long before the advent of modern inbound marketing, word-of-mouth has been an important motivator for determining where people are willing to put their money. Whereas people used to look to  friends for advice on which was the best brand to buy from, however, it’s now more common for people to turn to the internet for advice. That’s why price comparison and consumer review websites quickly rose to prominence back in the late 90s.

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Topics: Community, Marketing

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