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Driving Community Engagement with Marketing Automation

Posted by Adrian Speyer on Jun 12, 2018 8:00:00 AM

3 minute read


Automation. It’s a word that denotes simplifying repetitive tasks. Marketing Automation refers to a software your marketing department is probably already using to automate many repetitive tasks related to email marketing and website actions. It’s certainly very powerful and something that you, as the owner of your online community, want to explore in connecting to your activities.

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Topics: Community, Marketing, Product

How Acer Reduced Costs and Increased Their Community ROI by 500% using Vanilla Forums

Posted by Adrian Speyer on Jun 5, 2018 11:35:23 AM

6 minute read


Acer is one of the largest PC makers in the world. Its products include desktop and laptop PCs, tablets, servers, storage devices, displays, peripherals and more. One of Acer's top product lines is its gaming PCs and accessories, marketed under the Predator and Nitro brands.

We had a chance to talk with Brad Bliven, Senior Program Manager of Global Digital Services at Acer. Bliven was instrumental in getting the Acer community off the ground back in 2012. Since then, it's become a crucial channel for their service organization.

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Topics: Marketing, Product

[Community] Secrets to Keeping Your Community Content Fresh

Posted by Alok Chowdhury on Jun 1, 2018 10:36:05 AM

18 minute read

Community managers know: building and managing a community is an enormous task. With so many topics and audiences to consider, it can seem like there just aren’t enough hours in a day to get all the important things done.

Community managers are cross functional, meaning their responsibilities span from marketing to product management to providing support. They are firefighters, dealing with public and private negative feedback. They gather and share insight with product management, recruit members for beta testing, introduce new members to existing ones, answer questions, organize events… the list goes on.

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Topics: Community, Marketing

[Community] 3 Secrets Neuroscience Teaches Us About Community Management

Posted by Bradley Chalupski on May 25, 2018 9:24:41 AM

4 minute read

Community managers are always looking for new ways and techniques to serve their communities better. In today's hyper connected and hyper technological world, that often takes the form of an advancement in technology. But what's interesting is that marketers can also look to the past to service their customers better.

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Topics: Community, Marketing

[Community] Leverage the Power of Visual Storytelling in Your Online Community

Posted by Alok Chowdhury on May 23, 2018 9:29:01 AM

10 minute read

Consumption of online video is increasing rapidly, and more and more companies are using video across their businesses. Sales teams are emailing custom videos to promising leads, marketing teams are promoting new features with engaging launch videos, and support teams are using screencasts and product videos to teach customers about different features.

The list goes on and on.

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Topics: Community, Marketing

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