[Community] How Real Are You? Managing a Community With Your Personal Profile – or Not.

Posted by Bradley Chalupski on Feb 1, 2018 9:13:17 AM

4 minute read

Self-serve customer support communities can be an essential support tool for any brand. But managing a community that grows around a social media page is challenging for many reasons. One of them is that successful B2C community forum management requires a delicate balance between the professional and personal.

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Topics: Community, Marketing

[Community] 4 Tips for Creating a Vibrant Online Community Around Your Brand

Posted by Alok Chowdhury on Jan 30, 2018 9:54:46 AM

3 minute read

Creating a vibrant, loyal, and vocal online community is one of the most important steps you can take in driving brand loyalty and engagement.  .  As we’ve previously discussed, an active online community acts as an incubator for new ideas, deflects customer support tickets, drives brand loyalty and facilitates personalized  marketing opportunities, and more.  

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Topics: Community, Marketing

Beware the Giant: 3 Ways The Facebook Monopoly Threatens Business

Posted by Luc Vezina on Oct 20, 2017 9:46:23 AM

3 minute read

In the late 90s, we had plenty of search engines to choose from: Yahoo, AltaVista, Lycos, Ask Jeeves, AOL, Excite, Looksmart and so on. Once we crossed the Y2K hump, however, the market went through rapid consolidation, culminating in the two dominant players we see today: Google at the front of the pack with Bing far behind in second place.

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Topics: Community, Marketing, Gaming

A What, Why and How for the Brand Community Revolution

Posted by Alok Chowdhury on Oct 12, 2017 8:00:24 AM

5 minute read

Social networks. Apps. Communities.

What do these 3 things have in common?

That’s right. All three are communication platform game-changers that have transformed modern business. But while the social platform and application revolutions were loud and well-publicized, the brand community revolution has largely stayed under the radar.

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Topics: Community, Marketing

The Customer Success Manager’s Guide to Storytelling

Posted by Kenny S. on Oct 2, 2017 9:26:14 AM

8 minute read

Customer success managers: the biggest favor you can do your company is to keep your marketing folks stocked with a never-ending supply of customer success stories.

Why, you ask?

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Topics: Community, Marketing, Support, News

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