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[Community] How Online Communities Inspire Brand Advocacy

Posted by Alok Chowdhury on Jun 14, 2018 9:45:29 AM

10 minute read

Long before the advent of modern inbound marketing, word-of-mouth has been an important motivator for determining where people are willing to put their money. Whereas people used to look to  friends for advice on which was the best brand to buy from, however, it’s now more common for people to turn to the internet for advice. That’s why price comparison and consumer review websites quickly rose to prominence back in the late 90s.

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Topics: Community, Marketing

[Gaming] Building a Relationship with Unofficial Fan Pages

Posted by Ilanit Manor on Jun 13, 2018 9:52:22 AM

3 minute read

When running a gaming community, you always have fans creating blogs and pages about your game. It’s just another way for fans to form friendships with people who share a love of their favorite game.

There are various types of fan pages which people create. Some can be friendly, where they share and support your game, while others can be harmful, promoting the use of unconventional methods to find cheats and exploits.

I’ve seen my share of pages over the years where the primary focus is to cheat the system and even sell secrets or bots. Unfortunately, there isn’t much that can be done about these pages and players unless you get a legal team involved or know someone at Facebook that can shut down each page – they will most likely just reappear later under a new name.

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Topics: Community, Marketing, Gaming

[Community] Driving Community Engagement with Marketing Automation

Posted by Adrian Speyer on Jun 12, 2018 8:00:00 AM

3 minute read

 

Automation. It’s a word that denotes simplifying repetitive tasks. Marketing Automation refers to a software your marketing department is probably already using to automate many repetitive tasks related to email marketing and website actions. It’s certainly very powerful and something that you, as the owner of your online community, want to explore in connecting to your activities.

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Topics: Community, Marketing, Product

[Case Study] How Acer Reduced Costs and Increased Their Community ROI by 500% using Vanilla Forums

Posted by Adrian Speyer on Jun 5, 2018 11:35:23 AM

6 minute read

 

Acer is one of the largest PC makers in the world. Its products include desktop and laptop PCs, tablets, servers, storage devices, displays, peripherals and more. One of Acer's top product lines is its gaming PCs and accessories, marketed under the Predator and Nitro brands.

We had a chance to talk with Brad Bliven, Senior Program Manager of Global Digital Services at Acer. Bliven was instrumental in getting the Acer community off the ground back in 2012. Since then, it's become a crucial channel for their service organization.

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Topics: Marketing, Product

[Community] Secrets to Keeping Your Community Content Fresh

Posted by Alok Chowdhury on Jun 1, 2018 10:36:05 AM

18 minute read

Community managers know: building and managing a community is an enormous task. With so many topics and audiences to consider, it can seem like there just aren’t enough hours in a day to get all the important things done.

Community managers are cross functional, meaning their responsibilities span from marketing to product management to providing support. They are firefighters, dealing with public and private negative feedback. They gather and share insight with product management, recruit members for beta testing, introduce new members to existing ones, answer questions, organize events… the list goes on.

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Topics: Community, Marketing

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