Beware the Giant: 3 Ways The Facebook Monopoly Threatens Business

Posted by Luc Vezina on Oct 20, 2017 9:46:23 AM

3 minute read

In the late 90s, we had plenty of search engines to choose from: Yahoo, AltaVista, Lycos, Ask Jeeves, AOL, Excite, Looksmart and so on. Once we crossed the Y2K hump, however, the market went through rapid consolidation, culminating in the two dominant players we see today: Google at the front of the pack with Bing far behind in second place.

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Topics: Community, Marketing, Gaming

A What, Why and How for the Brand Community Revolution

Posted by Alok Chowdhury on Oct 12, 2017 8:00:24 AM

5 minute read

Social networks. Apps. Communities.

What do these 3 things have in common?

That’s right. All three are communication platform game-changers that have transformed modern business. But while the social platform and application revolutions were loud and well-publicized, the brand community revolution has largely stayed under the radar.

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Topics: Community, Marketing

The Customer Success Manager’s Guide to Storytelling

Posted by Kenny S. on Oct 2, 2017 9:26:14 AM

8 minute read

Customer success managers: the biggest favor you can do your company is to keep your marketing folks stocked with a never-ending supply of customer success stories.

Why, you ask?

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Topics: Community, Marketing, Support, News

Use Your Words: A Brief Intro to Finding Your Voice for Community Managers

Posted by Kenny S. on Sep 12, 2017 8:08:57 AM

5 minute read

Not long ago, I talked about communication styles and why your own style matters in community management. Along the same line today, I want to talk about something that often goes overlooked by most managers.

That something is voice.

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Topics: Community, Marketing, News

FinTech Customer Acquisition: It’s More Than Just Technology

Posted by Bradley Chalupski on Sep 6, 2017 8:00:46 AM

3 minute read

There’s no doubt about it: the FinTech industry is incredibly saturated and finding ways to acquire customers has become more and more difficult. Tech execs have responded to this challenge by trying to differentiate their product’s functionality from that of the competition, assuming this will attract people to their solution.

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Topics: Marketing, News

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