It’s unfortunate that we have to revisit this once again. However, this topic needs to be addressed properly. Facebook is indisputably a powerful platform for building your community.
In a world where it’s increasingly difficult to get — much less hold — the attention of customers, Facebook stands out as one of the few place that can be counted on to keep people coming back. It's no wonder that the vast majority of community managers have come to rely on the platform’s interactive space as an indispensable tool.
That’s all great, except for one thing — Facebook isn't the best place to start a community.