In the late 90s, we had plenty of search engines to choose from: Yahoo, AltaVista, Lycos, Ask Jeeves, AOL, Excite, Looksmart and so on. Once we crossed the Y2K hump, however, the market went through rapid consolidation, culminating in the two dominant players we see today: Google at the front of the pack with Bing far behind in second place.
Social networks. Apps. Communities.
What do these 3 things have in common?
That’s right. All three are communication platform game-changers that have transformed modern business. But while the social platform and application revolutions were loud and well-publicized, the brand community revolution has largely stayed under the radar.
Customer success managers: the biggest favor you can do your company is to keep your marketing folks stocked with a never-ending supply of customer success stories.
Why, you ask?
Not long ago, I talked about communication styles and why your own style matters in community management. Along the same line today, I want to talk about something that often goes overlooked by most managers.
That something is voice.
There’s no doubt about it: the FinTech industry is incredibly saturated and finding ways to acquire customers has become more and more difficult. Tech execs have responded to this challenge by trying to differentiate their product’s functionality from that of the competition, assuming this will attract people to their solution.