If you aren’t already familiar with the lucrative world of influencer marketing, then you may be forgiven for assuming it’s just another of the many branches of advertising, or even a passing fad. In truth, however, influencer marketing is a lot more than that – for many organizations, it’s now an integral component of their wider inbound marketing strategies.
In the entertainment sector, influencer marketing has become critically important. It’s the most genuine form of marketing, simply because it involves having others spread the good word of your brand in much the same way that brand advocates do. One important difference to note is that influencers have much wider reach than your regular customer or brand advocate.