[Gaming] How Community Management Helps Solo Devs

Posted by Chris G. on Nov 21, 2017 10:45:24 AM

3 minute read

 

Working alone is a double-edged sword. On the one hand, you have complete creative freedom and report to nobody but yourself. On the other, you must handle all creative and technical work, marketing, outreach, and manage the business itself. While just the sheer volume of work can be overwhelming, the sense of responsibility and feeling overextended can be emotionally and physically exhausting for many creators.

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Topics: Gaming

5 Lessons Every Studio Can Learn from the Success of World of Warcraft

Posted by Charles Owen-Jackson on Nov 14, 2017 10:17:51 AM

3 minute read

To say that WoW is a great success would be a colossal understatement. For 13 years, it has maintained its place in the Guinness Book of World Records as the most popular MMORPG of all time. In fact, the astronomical success of WoW has transcended the world of video games to make a genuine cultural impact by spawning a South Park episode, and more recently, a movie franchise.

So, what is it about WoW that makes it so popular and able to thrive for so long in one of the fastest-moving industries of all?

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Topics: Gaming

[Gaming] Two-Tiered Releases: the Future for Indies

Posted by Chris G. on Nov 8, 2017 12:30:52 PM

4 minute read

 

You’ve heard it a million times: the game industry is overcrowded and the marketplace is saturated. There are a hundred ways to approach this conundrum and stand out in a crowd, but for the smallest indies (let’s say nano-scale developers), many of these approaches still surpass a reasonable time and resource investment for one to two person teams.

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Topics: Gaming

[Gaming] Tips for Mobile Video-based User Acquisition Campaigns

Posted by Amol W. on Nov 2, 2017 11:10:00 AM

3 minute read

 

As everyone fights over the same ad spots and market share, it seems there’s little room left for fair competition.

So how do you plan your mobile video ad campaigns? And how do you make the most of them once you have them?

Here are some useful tips for planning your mobile video-based user acquisition (UA) campaign.

 

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Topics: Gaming

[Gaming] Managing Community Toxicity

Posted by Chris G. on Oct 30, 2017 8:00:50 AM

3 minute read

The latest hot topic in the Overwatch community (and most popular first-person shooter communities) is toxicity; specifically, how to manage serious toxicity within a generally positive and supportive community.

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Topics: Gaming

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