[Gaming] Whales (VIPs) and Influencers in social gaming

Posted by Ilanit Manor on Apr 24, 2018 9:42:40 AM

3 minute read

As a Community Manager you know how important players and a healthy community is for social gaming, but have you put any focus on your VIPs and influencers? Studies have shown that VIPs who play social games drive a majority of the revenue, despite being a small subset of your players.

If your company doesn’t have a program in place for your VIPs, you should start working to build that community. Not only do VIPs spend money on the games, they are an invaluable resource of information. They’re actively engaged with the game(s) and most likely have an influence over others in their network.

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Topics: Gaming

[Gaming] Research Gaming Communities Before Building your Next Title

Posted by Charles Owen-Jackson on Apr 20, 2018 10:50:58 AM

3 minute read

 

There’s no better way to learn what your target audience wants than by being a part of the gaming community. In fact, researching gaming communities before you start working on your next title will help you find new market opportunities, optimize your advertising and ultimately help you give your audience what they want. That’s a whole lot better than investing your limited resources on the unknown.

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Topics: Gaming

[Gaming] 5 Characteristics of a Great Gaming Community

Posted by Charles Owen-Jackson on Apr 16, 2018 9:53:48 AM

3 minute read


Maybe you’ve just released a fantastic game that’s the product of years of hard work and no small amount of monetary investment. Or, perhaps, you’re trying to raise the funds to turn your vision into a reality but no one seems to be taking notice of your effort.

If this sounds familiar, then it’s time to start thinking about the power of communities in the world of video games.

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Topics: Gaming

[Gaming] 3 Reasons Why Game Developers Must Encourage Mods

Posted by Charles Owen-Jackson on Apr 10, 2018 10:37:53 AM

3 minute read

When you’ve invested lots of time and money into building the perfect game for your target audience, it’s not easy to sit back and watch others tinker with your game and make it their own. But modding communities have proven time and again that the player can be every bit as creative as the developer.

Completely new games have even been developed from scratch, using the original game as little more than a rudimentary base. One only has to look at Skyrim – the most modded game in history – to see just how popular mods have become. The Skyrim modding community also serves as a prime example of why you too must welcome the creativity of modders.

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Topics: Gaming

[Gaming] How Community Managers Can Flip Game Shutdowns and Thrive

Posted by Chris G. on Feb 27, 2018 10:02:11 AM

3 minute read

 

 

If you’ve been following industry news this week, you’ve undoubtedly caught wind of at least one of the recent game shutdowns.

Notably – after nearly a decade – Quest Online’s Alganon is no more. Epic Games’ Paragon is also closing up shop due to its inability to acquire and retain users. Even Motiga’s Gigantic is shutting down later this year.

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Topics: Gaming

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