As a Community Manager you know how important players and a healthy community is for social gaming, but have you put any focus on your VIPs and influencers? Studies have shown that VIPs who play social games drive a majority of the revenue, despite being a small subset of your players.
If your company doesn’t have a program in place for your VIPs, you should start working to build that community. Not only do VIPs spend money on the games, they are an invaluable resource of information. They’re actively engaged with the game(s) and most likely have an influence over others in their network.