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[Gaming] How to Launch Your Video Game the Right Way

Posted by Charles Owen-Jackson on Aug 14, 2018 8:00:00 AM

8 minute read

In May 2012, Polish studio CD Projekt Red announced Cyberpunk 2077, a dystopian RPG set in the futuristic Night City. Following the success of their 2011 title, Witcher 2: Assassins of Kings, expectations were enormous. When they launched a trailer in January 2013, it reached 12 million views within the first week.

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Topics: Gaming

[Gaming] Early Access: 5 Important Lessons for Game Devs to Learn

Posted by Charles Owen-Jackson on Jul 25, 2018 8:40:00 AM

3 minute read

Ever since its inception around a decade ago, the early access model has seen a fair amount of criticism. Allowing game developers to sell an unfinished product would hardly sound reasonable a few years ago, yet now it is very much the norm. In fact, some of the most popular indie video games of all are in early access, since the model gives smaller studios a chance to fund the ongoing development process.

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Topics: Gaming

[Gaming] How Community Marketing Drives Success in Early Access

Posted by Charles Owen-Jackson on Jul 19, 2018 3:15:48 PM

9 minute read

 

For many gamers, the mere announcement of a title coming to early access is enough to dent their enthusiasm. After all, for every successful title that makes it to full release, there are several more perpetually locked in endless development. There are even games that developers abandon entirely, leading them to be pulled from Steam or whichever platform they launched on. Regrettably, early access has proven to be a quagmire of abandoned projects, low-quality cash-grabs and incomplete games being forced into full release.

That being said, things are changing. Despite inherent drawbacks of the early access model, there’s great potential to be realized, both from the perspective of developers and from that of the players. Done right, early access presents a win-win situation for both parties. Done wrong, and it’s a surefire way to tarnish your reputation as a developer or publisher for good.

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Topics: Gaming

[Gaming] 5 Characteristics of a Successful Video Game Crowdfunding Campaign

Posted by Charles Owen-Jackson on Jul 17, 2018 11:47:57 AM

9 minute read

Crowdfunding is no longer a trendy buzzword. Today, fundraising campaigns on Kickstarter and Indiegogo, among others, are behind some of the most successful indie video games in the world.

Isometric RPG Pillars of Eternity, for example, raised just under $4 million, which was almost four times more than its initial funding goal. Such was its success that developers Obsidian Entertainment announced a sequel in 2017 that topped out at $4.4 million. Other successful campaigns include Star Citizen at $2.2 million against a goal of $500,000, Divinity: Original Sin at $944,000 surpassing a goal of $400,000 and The Banner Saga, which raised $724,000 against a goal of $100,000. Many more who have surpassed their original goals.

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Topics: Gaming

[Gaming] 3 Simple Ways to Improve Player Experiences Outside the Game

Posted by Charles Owen-Jackson on Jul 12, 2018 3:36:17 PM

3 minute read

Many video games start with a great idea, but a great idea alone isn’t nearly enough to ensure success. If you’re not listening to your players and giving them the support they need, you’ll only end up with bad reviews and no shortage of refund requests. In fact, the Steam platform alone sees an average of 75,000 support requests per day, around 90% of which are refund requests.

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Topics: Gaming

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