[Gaming] How Community Management Helps Solo Devs

Posted by Chris G. on Dec 8, 2017 9:28:23 AM

3 minute read

Working alone is a double-edged sword. On one hand, you have complete creative freedom and report to nobody but yourself. On the other, you must handle all creative and technical work, marketing, outreach and manage the business itself.

While the sheer volume of work alone can be overwhelming, the sense of responsibility and feeling overextended can be emotionally and physically exhausting for many creators. This is especially true during slow development periods.

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Topics: Gaming

[Gaming] Bridging the Divide: How to Convert PC Users to Console

Posted by Chris G. on Dec 6, 2017 10:11:17 AM

3 minute read

There has always been a divide between console and PC gamers, one which goes beyond the controller versus keyboard debate.

Each platform has its own distinct atmosphere and market despite sharing a similar player demographic. This issue alone points to a significant challenge for marketers and community managers: how do you acquire PC users for console-driven content?

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Topics: Gaming

[Gaming] Here's the Formula to an Insanely Successful  Mobile Game

Posted by Chris G. on Nov 30, 2017 9:38:47 AM

4 minute read

Why is it so hard to succeed in mobile? With an estimated 2.5 billion smartphone users, there’s no shortage of available players. However, like modern day entrepreneurs, the vast majority of mobile games ultimately fail at a financial level.

Freemium content has taken over, creating a challenge for any games that don’t fit in a free-to-play format. Monetization strategies are sensitive and unique to different genres and experiences, so copying a successful game’s format is far from guaranteed success.

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Topics: Gaming

[Gaming] Six Must-Have KPIs for Game Developers

Posted by Chris G. on Nov 28, 2017 9:14:04 AM

4 minute read

Many still assume that heavy use of analytics and metrics is reserved for mobile games, but this couldn’t be further from the truth. Modern game engines take Unity, for example have had natural analytics support implemented for years, allowing developers of all shapes and sizes to track user behavior across platforms and devices.

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Topics: Gaming

[Gaming] Tips for Game Developers to Best Manage Piracy

Posted by Chris G. on Nov 23, 2017 2:40:04 PM

3 minute read

The following is an examination of piracy.  More specifically, the challenge it poses to software developers in the game industry. This is not intended to vilify nor pardon those who obtain software outside of the proper channels.

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Topics: Gaming

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