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[Gaming] 5 Types of People in Online Gaming Communities

Posted by Charles Owen-Jackson on Oct 2, 2018 8:00:00 AM

3 minute read

All online gaming communities share several things in common. Most notably, they’re virtual hangouts where people go to share interests and get more enjoyment out of the games they love.

Nonetheless, there’s often a disconnect between developers and their target audiences. This is often the case with AAA studios of the type which are  accused of profiteering and failing to listen to their players.

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Topics: Gaming

[Gaming] How Poor Game Design Devastates Communities and What to Do About It

Posted by Charles Owen-Jackson on Sep 25, 2018 9:50:00 AM

3 minute read

Game developers and publishers commonly assume that bugs are behind most bad reviews. While game-breaking bugs are certainly a deal-breaker for your players, the most common complaints come down to game design issues.

The reason for this is that unlike bugs, which can be quickly patched, game design issues are more difficult to fix. Problems with the actual design of the underlying mechanics of a game, may cause players to wonder whether the game is doomed. This is a common criticism of titles that are released too early.

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Topics: Gaming

[Gaming] Where to Find New Members of Your Pre-Launch Gaming Community

Posted by Charles Owen-Jackson on Sep 19, 2018 8:17:00 AM

3 minute read

Building hype around your game in advance of its launch is essential to ensure it reaches maximum potential on the big day. For the most part, this begins with your community – which is something you should start building from the moment you announce the development of your title.

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Topics: Gaming

[Gaming] The Rise of Influencers in Game Promotions

Posted by Amol W. on Sep 13, 2018 8:01:00 AM

3 minute read

The gaming industry has seen rapid viral growth in the past few years. In many ways, this evolution was sparked by YouTubers, bloggers and other online content creators categorized as influencers.

The role of influencer is pivotal to the overall growth of the industry and has become a primary promotional strategy for game developers and marketers.

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Topics: Gaming

[Gaming] What Does a Great Post-Launch Video Game Website Look Like?

Posted by Charles Owen-Jackson on Sep 4, 2018 8:00:00 AM

4 minute read

Many developers and publishers – to their detriment – clock out once their game is launched and sales start rolling in. Others have a regular expansion pack and DLC schedule in place to keep their titles fresh for longer. This approach can lead to accusations of ruthless cash grabs, particularly if the base game is still riddled with bugs and issues and players feel like they’re not being listened to. Players will feel cheated and your relationship will be off to a bad start.

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Topics: Gaming

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