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[Finance] Need to Boost Membership on your Fintech Forum? Here’s How.

Posted by Devin Trim on Apr 27, 2018 11:47:45 AM

3 minute read

 

If you’re struggling to obtain (and maintain) higher numbers of forum members for your company’s website, you’re not alone. Financial services and the costs associated with it (both time and financial) are known as “grudge purchases”. A grudge purchase is a purchase made out of some form of obligation, rather than a pursuit of pleasure or self-gratification.  

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Topics: Fintech

[Finance] How Financial Brands Use Customer Support to Differentiate their Customer Experience

Posted by Bradley Chalupski on Apr 25, 2018 10:44:19 AM

4 minute read

Too often, companies look for differentiation in all the wrong places. Financial brands in particular are guilty of this.

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Topics: Fintech

[Finance] How Banks Use Customer Self-Serve Data to Improve the Customer Experience

Posted by Bradley Chalupski on Apr 23, 2018 9:18:45 AM

4 minute read

The need B2C financial organizations to create excellent customer experiences has never been greater – yet  it has never been a more difficult objective to achieve. As technologies change the nature of banking to an increasingly transactional model, the assumption is that they themselves now have fewer opportunities to differentiate themselves to customers.

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Topics: Fintech

[Finance] Community Management is the Front Line of Trust with Banking Customers

Posted by Bradley Chalupski on Apr 17, 2018 9:06:22 AM

3 minute read

 

Although it may be uncomfortable to hear, one of the biggest challenges facing the modern banking industry is a simple one — the lack of trust.

When it comes to winning customers, trust is one of the most important things that any industry or brand can have. And yet as recently as 2016, research showed that more than half of Americans have never trusted a financial institution enough to recommend it to friends and family.

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Topics: Fintech

[Finance] Need to Boost Members on Your Fintech Community? Here’s How.

Posted by Kenny S. on Mar 27, 2018 1:27:43 PM

3 minute read

 

If you’re struggling to obtain (and maintain) greater numbers of forum members for your fintech community, you’re not alone.

Any purchase of a financial product, and the costs associated with it (both in time and in finances), are what are known as “grudge purchases”. A grudge purchase is a purchase made out of some form of obligation, rather than a pursuit of pleasure or self-gratification.  

Read More

Topics: Community, Fintech

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