[Finance] Why Advocate Marketing Needs to be Encouraged for Banks

Posted by Bradley Chalupski on Feb 19, 2018 11:54:25 AM

3 minute read

Is word-of-mouth or advocate marketing an effective differentiator in banking?

In a world where omni-channel digital banking is streamlining customer experiences and minimizing the impact of face-to-face customer service, it’s a question many banks are asking themselves right now.

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Topics: Fintech

[Finance] Brand Communities are the Biggest Bank Building Assets - Here’s Why

Posted by Alok Chowdhury on Feb 15, 2018 10:10:29 AM

4 minute read

Lucky you … your competitors in the banking and financial services sectors have woefully undervalued a prime asset: the staying power and solidarity imparted by a vibrant brand community.  

And at least in part, the rules of financial markets extend into financial marketing as well.  This means your competitors’ improper valuation lets you stake a position early, and ride the wave to massive value while everyone else tries to catch up. But only if you manage to spot and capitalize on this opportunity.  

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Topics: Fintech

[Finance] Omni-Channel Banking: What Does a Consistent Customer Experience Look Like?

Posted by Bradley Chalupski on Feb 13, 2018 8:46:02 AM

3 minute read

The need to provide consistent customer experience across omni-channel services places new demands on banks. Simply put, it’s no longer enough for a bank to be everywhere the customer wants. Today’s customer expects  consistent, seamless and collaborative contact at all touchpoints. For many businesses, that’s easier said than done.

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Topics: Fintech

[Finance] How Can Customer Support  Manage the All-Digital Banking Customer?

Posted by Bradley Chalupski on Feb 8, 2018 8:53:20 AM

4 minute read

Banking customers are increasingly going digital. Take a look at these numbers: in 2012, 27% of respondents to a PwC survey said they interact with their bank through digital-only channels. By 2017, that same survey showed the number had nearly doubled to 46%.

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Topics: Fintech

[Finance] An Entangled Financial Web: 3 Best Practices to Stay Compliant with your Online Communities

Posted by Kenny S. on Feb 6, 2018 9:38:13 AM

4 minute read

 

Online communities thrive in content-rich environments

To that end, a significant aspect of any community manager’s job is to curate and share as much valuable content with his or her members as possible.

Keeping your community members nourished with a steady diet of high-value content is always good policy. But what happens when government regulation demands you narrowly inspect the label on every box of Content-O’s you slide across the table?

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Topics: Fintech

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