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Three Customer Success Strategy Frameworks You Can Start Using Today

Posted by Mark John Hiemstra on Nov 16, 2018 11:44:36 AM

8 minute read

Do you have a customer success strategy? Are you working from a plan that outlines how you’ll help your customers achieve their goals at each step of their journey? And is that plan really about their goals, or is it about your goals?

Recently, Emilia D’Anzica, CX Expert, Strategic Management Consultant and Founder at Customer Growth Advisors, shared with us the strategies she uses for scaling customer success. Part of her webinar focused on strategy frameworks that you can employ to create a great customer success strategy.

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Topics: Customer Success

Accelerating and Scaling Customer Success in SaaS

Posted by Emilia D'Anzica on Sep 18, 2018 7:45:00 AM

5 minute read

If you are leading a Software-as-a-service, (SaaS) company, recognizing growth opportunities beyond new customer acquisition targets are critical to growth acceleration. In other words, maximizing the revenue potential and scaling your company must include metrics focused on growing your current customer relationships. Through customer success, driving product adoption and renewals are the first steps in validating your product. Building an expansion framework, with advocacy and referral networks, is the next step and the secret to true acceleration and scale. Afterall, once a deal is closed, everyday customer interactions can either open doors for your competitor to take over, or what we all aim for, introduce you to new departments and companies that can benefit from your product. 

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Topics: Support, Customer Success

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