If you are leading a Software-as-a-service, (SaaS) company, recognizing growth opportunities beyond new customer acquisition targets are critical to growth acceleration. In other words, maximizing the revenue potential and scaling your company must include metrics focused on growing your current customer relationships. Through customer success, driving product adoption and renewals are the first steps in validating your product. Building an expansion framework, with advocacy and referral networks, is the next step and the secret to true acceleration and scale. Afterall, once a deal is closed, everyday customer interactions can either open doors for your competitor to take over, or what we all aim for, introduce you to new departments and companies that can benefit from your product.