When it comes to community, more often than not, executives have no idea what it means or how it can be leveraged to save costs and increase brand loyalty. As it turns out, all the benefits that having a community can bring to an organization align with the goals and priorities of most executives.
Love is in the air! ...Well, actually, no, I lied.
It’s in the first impressions.
First impressions are everything, and people love to be judgy - about everything! Perhaps that’s why there are 57 million Tinder users worldwide, with a whopping 1.6 billion swipes a day. That’s 1.6 billion judgement calls per day on only one dating app based on appearances alone!
If that’s not brutal, I don’t know what is.
For many organizations looking to navigate the uncharted waters of building a community as part of their digital strategy, a Community Manager, and their responsibilities, is often a foreign concept. As a result, the role of Community Manager can be ambiguous and have responsibilities that are, at best, loosely defined by the organization.
To say that Google had a rough year is a bit of an understatement - presumably, all of you are here reading this blog because Google+ is pulling the plug on your community and you need a solution. Well, I should say, a rather quick solution. The cleaners and garbage bags are ready and waiting for April 2, when Google will begin deleting all Google+ accounts and their content.
Brands want to connect with their customers in some form or other - that’s a given. What’s not always a given, however, is how to do it, and where. When it comes to creating a community, the question becomes “should you engage your customers through a branded community, or is using social media sufficient?”