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KPIs, Analytics and Data: Making Sense of the Numbers

Posted by Adrian Speyer on Jun 6, 2019 11:00:00 AM

8 minute read

When a community fails, more often than not, it’s because there’s no perceived value to the company. Your boss may one day ask you “what’s the value that this community brings to the organization—why do we even have a community?” Unfortunately, if you aren’t prepared and don’t have quantifiable results that clearly reflect the value of your community, you may soon end up forced to close the community or worse, without a job.

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Topics: Community

How to Diagnose and Treat Your Online Community

Posted by Kenny S. on Jun 5, 2019 8:00:00 AM

9 minute read

How’s your community doing these days? Would you describe it as healthy? What would it even mean to attach the word “health” to an online community?

In today’s post, I want to help you define what it would look like for your community to be one marked by health and wholeness. Then we’ll explore some key areas of community health and learn how to treat any problems you may find.

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Topics: Community, News

What is an Online Community?

Posted by Sarah Robinson-Yu on Jun 4, 2019 9:00:00 AM

8 minute read

The idea of an online community has garnered a fair amount of attention over the past few years, especially since providing top-notch customer experience (CX) has become a priority for many organizations. In fact, increasing customer engagement through improved CX is one of the top business priorities of 2019, and an online community is one of the most effective ways to do this.

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Topics: Community

You're Being Watched: The Financial Impacts of Neglecting CX

Posted by Luc Vezina on May 30, 2019 11:00:00 AM

6 minute read

Too often, organizations fall into the trap of viewing business value with a money-in, money-out mentality, and as a result, end up putting customer experience on the backburner. This is a big mistake. Every action or inaction has a consequence even if you can’t actually see the pretty penny attached to it, and the fans of your brand are watching your every move.

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Topics: Community, Customer Success

4 Tips for Creating a Vibrant Online Community

Posted by Sarah Robinson-Yu on May 29, 2019 9:00:00 AM

7 minute read

You've got your community, great! But now what? How can you transform this space into a vibrant, awesome place where people actually want to go?

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Topics: Community, Marketing

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