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18 Community Leaders Chime in on The Future of Online Community for 2019

Posted by Mel Attia on Dec 4, 2018 7:11:59 AM

4 minute read

It seems that only yesterday we had wrapped up our 2018 community forecast, and yet here we are, looking at 2019 squarely in the eyes. At Vanilla, we observed 2018 as a year of change and maturity for the community space.

Richard Millington's new book The Indispensable Community taught us to throw away the word “lurkers” and to categorize these people as learners. He put into words what online community leaders were urgently trying to articulate: communities cannot exist for community's sake but be an integral part of the organization's goals, or risk peril.

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Topics: Community

How Community Helps to Increase Brand Loyalty

Posted by Adrian Speyer on Nov 22, 2018 5:10:52 PM

5 minute read

Brand loyalty is important. We all know that it’s true. The question we all ask is, how do we create loyalty around a brand?

There is no one way to create brand loyalty. But suffice it to say that you can’t build loyalty without trust. And a great way to build trust is to build a community of people who love your brand.

That’s exactly what Rinker Boats did, giving owners of their boats the opportunity to become enthusiasts, and further than that, to become ambassadors for the brand.

Let’s take a look at why brand loyalty matters so much, the strategy that Rinker boats used to create a community around their brand, and see the steps that you can take to make it happen for your business.

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Topics: Community

3 Delightful Tactics You Can Use to Treat Your Community Anytime

Posted by Mark John Hiemstra on Nov 1, 2018 10:10:00 AM

5 minute read


Looking for some ways to treat your community members? Maybe Halloween’s coming up and you’re looking for some ideas. Maybe it was yesterday and you missed it and you’re scrambling for a way to make it up to them.

It doesn’t matter what time of year it is, it’s always a great time for treats!

But, much like Halloween candy, too much of a good thing is not always healthy. Besides, if it’s something that happens every day, it’s not much of a treat at all, is it?

Here are three tactics that you can use to treat your community any day of the year.

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Topics: Community

How and When to Acknowledge Your Community Members' Contributions

Posted by Carrie Melissa Jones on Oct 25, 2018 10:56:11 AM

6 minute read



How would you feel if you’d been a member for a community for years, but then started to suddenly feel disconnected from that community? In countless communities, it’s the most senior members who often feel the least sense of community.

So the question that community managers should be asking is, why is that?

Do you have a specific strategy for acknowledging your community members? If not, it may be time to think about how you want to demonstrate your gratitude.

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Topics: Community

How to Get More Out of Your Online Community Without Asking Them for More

Posted by Mark John Hiemstra on Oct 18, 2018 10:44:16 AM

7 minute read



How happy would you be to learn that your community members are already exactly as motivated as they need to be today? They’re ready to provide greater value to your online forum the way they are.

The problem that you may be having, is that you’re not yet providing them with the right tools.

Instead of asking our online community members to do more for us, it’s time to start enabling them with the tools to do more with the same level of time, talent, and motivation that they have today.

Let’s find out how!

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Topics: Community

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