Love is in the air! ...Well, actually, no, I lied.
It’s in the first impressions.
First impressions are everything, and people love to be judgy - about everything! Perhaps that’s why there are 57 million Tinder users worldwide, with a whopping 1.6 billion swipes a day. That’s 1.6 billion judgement calls per day on only one dating app based on appearances alone!
If that’s not brutal, I don’t know what is.
For many organizations looking to navigate the uncharted waters of building a community as part of their digital strategy, a Community Manager, and their responsibilities, is often a foreign concept. As a result, the role of Community Manager can be ambiguous and have responsibilities that are, at best, loosely defined by the organization.
To say that Google had a rough year is a bit of an understatement - presumably, all of you are here reading this blog because Google+ is pulling the plug on your community and you need a solution. Well, I should say, a rather quick solution. The cleaners and garbage bags are ready and waiting for April 2, when Google will begin deleting all Google+ accounts and their content.
Brands want to connect with their customers in some form or other - that’s a given. What’s not always a given, however, is how to do it, and where. When it comes to creating a community, the question becomes “should you engage your customers through a branded community, or is using social media sufficient?”