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How to Get More Out of Your Online Community Without Asking Them for More

Posted by Mark John Hiemstra on Oct 18, 2018 10:44:16 AM

7 minute read

 

 

How happy would you be to learn that your community members are already exactly as motivated as they need to be today? They’re ready to provide greater value to your online forum the way they are.

The problem that you may be having, is that you’re not yet providing them with the right tools.

Instead of asking our online community members to do more for us, it’s time to start enabling them with the tools to do more with the same level of time, talent, and motivation that they have today.

Let’s find out how!

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Topics: Community

[Community] Transitioning From Live Events to Your Online Community

Posted by Todd Nilson on Oct 11, 2018 7:48:00 AM

4 minute read

 

You are attending a conference for your industry. A work group has convened to address some newly identified problem or opportunity. As the participants warm up to one another, the conversation becomes lively and many great ideas are shared. In fact, participants are so enthusiastic that they remain behind long after the session has ended. They share business cards with one another and promise to follow up.

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Topics: Community

[Community] How to Conduct Community Member Research Interviews

Posted by Carrie Melissa Jones on Oct 9, 2018 7:39:00 AM

5 minute read

In order to build a successful community, you must first understand your members. That idea seems obvious but explains why many communities fail. Often, creators build a community to serve only their needs and hypothesize about what members will get out of a community, and the community’s purpose and programming do not resonate with members.

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Topics: Community

How to Turn Negative Feedback into a Marketing Opportunity with Your Online Community

Posted by Charles Owen-Jackson on Sep 27, 2018 8:00:00 AM

3 minute read

 

We now live in the age of the customer, in which empowered consumers are shaping business strategies and enjoying more control over brands than ever before. At a time when anyone can post anything they wish on the internet, it shouldn’t take a branding expert to recognize the enormous impact this has on a company’s reputation and profitability.

Unfortunately, feedback won’t always be positive – even if you’re at the absolute top of your game and have an outstanding reputation. Every brand receives negative reviews on occasion, but this doesn’t have to spell disaster. Some of this feedback may appear on your community forums, which should already be a go-to resource for customer support and discussion around your brand.

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Topics: Community

Inspiration for Mediating Conflict in Your Community

Posted by Carrie Melissa Jones on Sep 26, 2018 7:31:00 AM

4 minute read

 

 

Conflict is inevitable in any community. Yet many organizations still fail to plan for how to mediate conflict and tension. It’s important that we do: when you let conflict fester and turn into a full-blown crisis, it can destroy the community you’ve worked so hard to build.

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Topics: Community

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