5 Reasons Brands Choose a Branded Community Over Social Media

Posted by Robin Yates on Dec 5, 2019 2:00:00 PM

6 minute read

One of the most common questions I hear from organizations is how would a branded community be more beneficial than our existing social media community? This question is especially common when these organizations also have a substantial amount of followers on their social media platform, which has been the result of years of hard work; to some, the thought of trading this in for a new solution seems almost counterintuitive.

To address this dilemma, however, I’d like to provide you with the top 5 reasons why brands, at the end of the day, decide to procure their own branded community.

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Topics: Community

10 Years of Vanilla, 3 Shifts in Community

Posted by Luc Vezina on Nov 26, 2019 8:00:00 AM

3 minute read

This November marks the 10 year anniversary of Vanilla Forums. 

Vanilla was created in response to first generation software that was cumbersome, complicated and ugly, which created a barrier to getting people to participate in online discussions. With a vision for simple and intuitive experience, our company, ‘Vanilla’, was born. 

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Topics: Community, News

Optimizing Your Forum SEO: Q&A

Posted by Sarah Robinson-Yu on Nov 19, 2019 10:30:00 AM

4 minute read

So - you want to make the most of your forum SEO to increase your visibility and drive more traffic?

Smart move!

At Vanilla, we know the ins-and-outs of forums, and we also know how to apply SEO specifics to your forum for prime optimization. As a result, we've got the answers you're looking for. Here are some commonly asked questions regarding forum SEO.

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Topics: Community, Marketing, Search Engine Optimization

What is an Online Community?

Posted by Sarah Robinson-Yu on Nov 5, 2019 8:00:00 AM

8 minute read

The idea of an online community has garnered a fair amount of attention over the past few years, especially since providing top-notch customer experience (CX) has become a priority for many organizations. In fact, increasing customer engagement through improved CX is one of the top business priorities of 2019, and an online community is one of the most effective ways to do this.

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Topics: Community

What Is Ideation? How Can It Help My Business?

Posted by Sarah Robinson-Yu on Oct 30, 2019 10:30:00 AM

9 minute read

Ideation is defined as the process involved in generating ideas, including gathering information on ideas and collecting thoughts about those ideas. Ideation is used to make improvements to existing products or services, in addition to generating new ideas and concepts for future developments.

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Topics: Community

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