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[Community] How Abandoned Communities Hurt Your Brand and How Best to Manage Them

Posted by Charles Owen-Jackson on Jun 19, 2018 9:23:25 AM

3 minute read

Given the social nature of the internet, online communities offer a very rewarding experience to customers, to the extent that they’re among the most valuable of marketing tools . In fact, having a thriving community to complement your product or service is a key selling point in and of itself.

As a place where customers connect with each other and have direct access to your team, a community serves as a one-stop informational resource to help people get the most out of their purchases.

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Topics: Community

[Community] Should You Gate Your B2B Community

Posted by Charles Owen-Jackson on Jun 15, 2018 11:19:56 AM

3 minute read

Deciding whether to gate your community or leave it open to the public is one of the biggest decisions you make when building your platform.

Gating long-form content is a common strategy with B2B marketing. But when it comes to giving your members a place to hang out (as is the case with your community support and feedback forums), it’s quite a different matter. Recent years have seen a shift towards the gated community model, particularly in the B2B sector. Although there are cases when it’s better to remain open to the public or adopt a hybrid model, gating user-generated content provides some clear advantages.

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Topics: Community

[Community] How Online Communities Inspire Brand Advocacy

Posted by Alok Chowdhury on Jun 14, 2018 9:45:29 AM

10 minute read

Long before the advent of modern inbound marketing, word-of-mouth has been an important motivator for determining where people are willing to put their money. Whereas people used to look to  friends for advice on which was the best brand to buy from, however, it’s now more common for people to turn to the internet for advice. That’s why price comparison and consumer review websites quickly rose to prominence back in the late 90s.

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Topics: Community, Marketing

[Gaming] Building a Relationship with Unofficial Fan Pages

Posted by Ilanit Manor on Jun 13, 2018 9:52:22 AM

3 minute read

When running a gaming community, you always have fans creating blogs and pages about your game. It’s just another way for fans to form friendships with people who share a love of their favorite game.

There are various types of fan pages which people create. Some can be friendly, where they share and support your game, while others can be harmful, promoting the use of unconventional methods to find cheats and exploits.

I’ve seen my share of pages over the years where the primary focus is to cheat the system and even sell secrets or bots. Unfortunately, there isn’t much that can be done about these pages and players unless you get a legal team involved or know someone at Facebook that can shut down each page – they will most likely just reappear later under a new name.

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Topics: Community, Marketing, Gaming

[Community] Driving Community Engagement with Marketing Automation

Posted by Adrian Speyer on Jun 12, 2018 8:00:00 AM

3 minute read

 

Automation. It’s a word that denotes simplifying repetitive tasks. Marketing Automation refers to a software your marketing department is probably already using to automate many repetitive tasks related to email marketing and website actions. It’s certainly very powerful and something that you, as the owner of your online community, want to explore in connecting to your activities.

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Topics: Community, Marketing, Product

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