7 Tips For Building Effective Customer Loyalty Programs

Posted by Angela White on Aug 15, 2019 11:00:00 AM

5 minute read

When we talk about loyalty, it’s likely that the first thing that manifests in your mind is expectations. Loyalty is something that you expect from your significant other, your employees, your partners, and definitely, your customers.

The concept of “one good customer will bring you ten more customers” is still very much relevant today. The foundation of brand loyalty depends on it. As you offer a superlative customer experience, you leave your client with little choice but to come back for more. The thought of looking for a better alternative disappears.

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Topics: Community

5 Steps to Creating a Valuable Q&A Community

Posted by Adrian Speyer on Aug 14, 2019 9:00:00 AM

7 minute read

“How to unclog a kitchen sink”...

“How to clean a gutter”...

“How to do a Windsor knot”...

Each and every one of us has a problem in our lives we need a solution for, and what better place to turn to than Google? Search engines provide us with instant fixes in the privacy of our own homes. It’s no wonder then, that the most popular search queries begin with those two magical words: “how to”.

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Topics: Community

How To Write Community Guidelines

Posted by Carrie Melissa Jones on Aug 13, 2019 8:00:00 AM

4 minute read

I recently spoke with a community builder who managed a community of over 1 million teenagers. Given the size and scope of her work, I asked her what her biggest challenge had been. She answered me without a moment’s hesitation: community guidelines and moderation. 

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Topics: Community

Why Sexism Stills Exists in Your Gaming Community

Posted by Sarah Robinson-Yu on Aug 8, 2019 11:00:00 AM

7 minute read

Sometimes in life, no matter how hard we try to push and advocate for inclusion, equality and fairness, there's always going to be a few bumps in the road; that's just life. There's always going to be a group of people who either don't hold these values or simply want to troll to get a reaction. Both of these groups of people are problematic in an online community because they serve as a constant reminder to those in the minority (in this case, women) that they aren't welcome.

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Topics: Community, Gaming

The Whys and Hows of Community Guidelines

Posted by Sarah Robinson-Yu on Aug 7, 2019 9:00:00 AM

4 minute read

The first thing I do when I enter a new community is check out their community guidelines. I'm not saying I'm perfect, but it's likely that most of your community members won't do this. And let's be honest, this is one of the most important steps involved in joining a new community — people need to know what type of conduct is acceptable and what isn't.

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Topics: Community, Marketing

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