The ability for a Community Manager to get her brand’s image out into a group of engaged users makes community channels one of the best tools at her disposal. But the promise of online communities is also its peril; it’s all too easy for a single, disgruntled community member to quickly lay siege to a carefully crafted image with little more than a single tweet or comment.
In the late 90s, we had plenty of search engines to choose from: Yahoo, AltaVista, Lycos, Ask Jeeves, AOL, Excite, Looksmart and so on. Once we crossed the Y2K hump, however, the market went through rapid consolidation, culminating in the two dominant players we see today: Google at the front of the pack with Bing far behind in second place.
Social networks. Apps. Communities.
What do these 3 things have in common?
That’s right. All three are communication platform game-changers that have transformed modern business. But while the social platform and application revolutions were loud and well-publicized, the brand community revolution has largely stayed under the radar.
There’s no doubt that regulation is often the bane of a Fintech company’s existence.
The barrage of federal regulations coming out of a decentralized and fractured US regulatory system is enough to keep CEOs up at night — and that’s before you get to the state and local level. What’s more, companies that do manage to meet all regulatory requirements then have uncertain liability risks for things such as data breaches and functionality issues with their products to look forward to. And that’s just the top of the iceberg.
The more you listen to customers, the better prepared you’ll be to help them succeed.
Duh. That’s almost too obvious to be helpful.
You don’t need to be convinced that listening to customers yields success. Nor do you need another post to tell you why you need to ‘talk to your customers’ more.