How to Create Collaborative Community Mission & Vision Statements

Posted by Carrie Melissa Jones on Jan 22, 2020 10:00:00 AM

8 minute read

The key components of your community’s foundation are its vision and mission. Those sound simple enough, right? You’ve likely seen vision and mission statements plastered to the walls of offices, in libraries and museums, and even on the entrances to shopping malls.

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Topics: Community

Are you building your community with the most valuable people in mind?

Posted by Adrian Speyer on Jan 21, 2020 10:00:00 AM

5 minute read

Great communities exist because of the amazing people involved. I don’t think anyone would dispute that. Nonetheless, as departments and companies plan communities or they make decisions related to their online spaces, they tend to forget it's about people. I think part of the problem is we replace the word people when we talk about community, and use terms like members, users, or even super users. By using this terminology, it can be easy to forget the people factor. It’s very similar how in some corners project managers talk about “a resource”, when they really mean a person.

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Topics: Community

KPIs, Analytics and Data: Making Sense of the Numbers

Posted by Adrian Speyer on Jan 16, 2020 11:00:00 AM

8 minute read

When a community fails, more often than not, it’s because there’s no perceived value to the company. Your boss may one day ask you “what’s the value that this community brings to the organization—why do we even have a community?” Unfortunately, if you aren’t prepared and don’t have quantifiable results that clearly reflect the value of your community, you may soon end up forced to close the community or worse, without a job.

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Topics: Community

Do you have an Audience or an Authentic Community?

Posted by Adrian Speyer on Jan 14, 2020 8:00:00 AM

5 minute read

While these terms are often used interchangeably, there’s a difference between simply having an audience and having a community. There was perhaps a time before when these two terms were blurred, but over the past couple of years people have been throwing out the term “community,” at just about anything it’ll stick to—and it’s clearly wrong. In other words, people have been using the term community incorrectly by identifying a simple audience or following and deeming it to be a community, when really, it’s not. 

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Topics: Community

Why You Need to be Present as a Community Manager

Posted by Adrian Speyer on Jan 9, 2020 10:00:00 AM

4 minute read

There’s a difference between simply being a Community Manager, and being a present Community Manager. Being present means being hyper involved. It means paying attention to new community members as well as old ones and pushing out new content to keep the community fresh and engaged. It’s also a crucial step in the development of a new online community (and less so for those that are more mature).

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Topics: Community

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