It is a new age for the consumer. With the ability to post online via social networks, review sites, or blogs, consumers are taking over control of brand reputations. But, there is a way to regain control of your marketing capabilities and get ahead of this; identifying and developing a customer advocacy strategy.
A passionate customer-turned-brand advocate could become your number one marketing asset. There are the people who will happily recommend your company to friends and colleagues and do much of the marketing legwork for you, you just need to find them.