2021 was a wild year - we produced so much content and we can’t believe how many of you found it worthwhile! Thanks for sticking with us these past 12 months, we’re super excited for the next!
Here are our top 5 eBooks of 2021!
Which ones did you read? Which was your favourite? Are there topics you want us to cover? Let us know if the success community!
#1 Community Predictions 2022
Our annual Community Predictions eBook has become a tradition here at Vanilla and this labour of love is ready for your eyes. We talked to some of the experts in your field and boy, oh, boy did they offer up some incredible insight.
With chapters on the changes coming to the community career path, to what community value and ROI looks like in 2022, to how we can sustain diversity and inclusion efforts we’ve made over the last couple of years, there’s so much information to unpack!
We hope you enjoy reading it as much as we enjoyed creating it.
#2 Gamification eBook
Gamification is a great community tactic to increase brand loyalty, foster community participation and increase user engagement. Due to the sheer number of benefits that it offers community, it’s important to know what gamification is and how to use it so that your community can reap the rewards that it has to offer.
This eBook will provide you with everything you need to know about community gamification, including how to strategically implement several of the key gamification elements so that your community can achieve its goals.
#3 The Advocacy Maturity Model
We partnered with Captive Collective to bring you the ultimate Customer Advocacy guide. The Customer Advocacy Maturity Model offers you easy-to-follow, actionable insights on how you can level up your customer advocacy program.
Check out each level to see where you stand and learn how to progress with our complimentary, comprehensive eBook!
#4 Creating Brand Advocates and Advocate Marketing Programs
Did you know that 74% of people identify word-of-mouth as a key influencer in their purchasing decision?
This guide provides marketers a comprehensive guide to the power of advocate marketing, including building a framework for success, and identifying and recruiting your most satisfied customers.
Based on proven best practices, learn how to:
- Distinguish between Advocates, Influencers and Super Fans
- Secure executive buy in for your program
- Identify advocates from your pool of customers
- Measure your program's success
#5 Customer Perceptions of the Community Experience: A Research Study
Customer experience expectations are ever-changing so understanding what they are is crucial to the success of your brand. Expanding on that: how do you manage customer expectations of CX at a sustainable level?
Rather than assume that branded communities meet the expectations of the consumer, we wanted to figure out the ‘want behind the want’. Do customer expectations around CX align with community offerings?
The key topics we covered in this report are:
- What do Customers Expect from CX?
- Do Customers Perceive Community as a Solution to CX Expectations?
- How does Community Support other CX Investment Objectives?