We're proud to be the leading business community platform for gaming. Over the years, we've worked with hundreds of indie and AAA studios in launching communities in conjunction with the release of new gaming titles. We've learned quite a bit on how community can help make your game launch successful.
We've condensed our expertise into our new guide - From Pre-Launch to Sequels: The Role of Community Forums in Gaming.
We know you’ll like it.
We have put ourselves in your shoes—to feel the pressure of launch deadlines, growing your email list, and driving user engagement. We’ve interviewed hundreds of marketers, and the result was our guide to help launch your game better and faster.
The challenge for new game launches
Gone are the heady days where publishing a game was akin to printing money. Now, it becomes harder to stand out from the crowd. Stiff competition and a more particular audience has made launching games extremely difficult. If your game hasn’t sold within the first few weeks of launch, or even the first few days, it’s highly likely that it won’t do well.
When Vanilla Forums was started in 2009, our first customers who saw the value of our product were game publishers. And six years later, with hundreds of customers in the gaming industry such as EA Games, RockFish, and Marvel, we have gained insight into what works and what doesn’t in a successful launch.
The secret sauce of successful game marketers
Our original goal was to understand all the reasons that a game launch succeeds. We realized that it boiled down to essentially one thing - the lack of a community of passionate fans revolving around the brand.
It’s building a community of brand ambassadors that makes the difference in creating a great launch or one that fizzles out early. Building that community involves:
- identifying your ideal buyer,
- find out which channels will help reach your passionate fans,
- recruiting brand advocates in the form of beta testers,
- actively engaging with your community,
- and finally, rewarding your active beta testers through early early sign-up lists, discounts or giveaways.
By using social media, YouTube channels, blogs and community platforms (such as Vanilla Forums) the ability to reach out, nurture and engage your fans is made easier.
So, grab your copy and take advantage of the experience of hundreds of our clients in launching your game today!