Let’s face it, community managers aren’t just sharing news and information on behalf of the brand – they are the brand. Their comments and replies are being watched by countless consumers, who expect prompt replies, unfaltering product knowledge, and sometimes a bit of magic.
It’s a career that requires someone who’s smart, resourceful, patient, and willing to put in work. Above all else, it requires a great deal of etiquette – and I’m not talking about the kind that requires your pinky finger pointed to the sky while you sip tea. Continue reading →