In the EU and Shopping for Community Software? These Data Protection Rules Affect You.

11 points to consider when applying the E.U. Data Protection Directive

The E.U. Data Protection Directive (officially Directive 95/46/EC) aims to give citizens of the European Union control of their private data. It is a fundamental element of E.U. privacy and human rights law. All E.U. members states must incorporate these guidelines into their national laws.

If you are a community manager in the E.U. looking for community software, here are the answers to some questions you might have:

Continue reading

[Guest Post] Turning off the 24/7 Community Manager Lifestyle

The community manager’s lifestyle is constantly going, going, going. From meetings to strategy to ROI to engagement to programs and events, it’s hard to step away and unplug.

But this is key: a community can only operate on a 24/7 basis if you put the right tools and resources in place. So how do you step away and disconnect while keeping your community running? Continue reading

Improve Your Customer Service the Easy Way: by Automating and Scaling It

Are you looking for simple and effective ways to create a better online service experience for your customers? Play along with me here.

Imagine you’re the maître d’ of a renowned haute-cuisine restaurant. You’ve worked hard to create the most unique menu in town, a unique environment and immaculate interior design. The restaurant was built on your obsession with creating an unforgettable experience for your customers from the moment they step through your doors, and the 5 stars you regularly receive prove it. Continue reading

[Gaming] The Great Divide: Separating Game Distribution Platforms from Your Community

It’s easy to get distracted by bells and whistles. In the age of the digital marketplace, there are superfluous options galore, offered by competing distribution platforms fighting for your attention. Sure Steam is king, but newer platforms like GOG, Desura, and Origin have disrupted the playing field with unique advantages, better deals and exclusive content.

While Steam’s leadership won’t be challenged any time soon, it has to be said that even though a lot of their features look great on paper, they simply don’t bring any significant value to content creators – not those interested in building a community past their reviews page, that is. Continue reading

How to Go the Second Digital Mile for Your Customers

Technology is an incredibly powerful tool for managing your customer service operation. Still, no matter how well designed your automation, how thorough your knowledge base, or how clever your ticket deflection, technology will never erase the need for a genuine human touch.

If you want to set your brand apart from all the others, keep reading. Continue reading