No One is Reading your Dev Blog. Here’s How to Fix It!

There are certain industries where content creators and content consumers do not enjoy a mutual relationship. The gaming industry is not one of them. In fact, it’s the interactions and exchange of opinions, ideas and experience between game developers and gamers that have made this industry what it is today. Continue reading

Customers pay more for products with better support experiences. Here’s how to offer them.

Every business knows that consumers are price sensitive. But in a world where prices are already so low that margins are practically nonexistent, it’s more common to see companies that compete on price go out of business than capture market share. In such a cut-throat environment, differentiation can seem tough. I assure you, however; it’s not impossible. Continue reading

How to Deploy Friends and Family as Your Kickstart Army

It’s a no-brainer: the community of friends and colleagues you’ve built over your life and career is your #1 asset when launching a Kickstarter campaign. But just because it’s logical, doesn’t make it easy.

Anyone who’s ever actually run a crowdfunding campaign knows: a network is only as valuable as your ability to leverage it when you need it most. And that’s much easier said than done. Continue reading

How an Engaged Customer Community Can Help You Communicate Big Changes

Recently, one of our customers made a difficult change to their business model. Despite being strategically sound, the transition drew criticism from both customers and industry observers, whose comments made their way into industry blogs and news sites.

Sounds like a bad situation. It could have been, but this company had built a strong community of engaged customers through its forums, blog and social media. Continue reading