When is a Forum Really Dead?

Let’s be honest. Not every forum “makes it.” Sometimes despite your best effort, and hours spent posting, promoting, and engaging, your forum still fails. You log in, and stare at a barren forum, devoid of activity or engagement, and it’s very easy to be disheartened.

Trust me, I’ve had the sad task of writing a couple of community obituaries in my time, even though the best intentions to succeed were there. From these experiences, however, I am left with the knowledge of just how powerful a successful forum can be for any company or brand. I’ve also learned a thing or two along the way about what works and what doesn’t. Continue reading

[Gaming] 4 Lessons we Can Learn from Last Year’s Most Epic Video Game Launch Failure

On August 8, 2016, the collective world of space/exploration game enthusiasts held its breath as the most anticipated space exploration of all time—No Man’s Sky (NMS)—prepared to hit the shelves.

On August 9th, hurricane force winds were reported as these fans exhaled and rushed to grab a copy of the game for themselves. Within hours, joy quickly turned to outrage.

The game had failed to deliver on some important promises. Continue reading

[Gaming] A Crazy Idea for Video Game Community Managers

High School is a strange season in life. Your body is changing physically, you have no idea who you are as a person, and you’re always being hounded by parents, teachers, and guidance counselors to decide what you’d like to be when you go up.

I just wanted to fit in. Alas, with so many of my socially-awkward brethren, high school was less a season of parties and prom queens and more a time of comic books, computers, and video games. Continue reading

How to Demonstrate Community as an Asset to Your Organization

Hosting an online community is a big investment; from licensing the community platform to having dedicated resources allocated in supporting its activities. So you’ll inevitably hear the questions “What’s our return on investment?” and “Is the community achieving our organizational goals?” from executives and senior management.

And what really gets their attention is when you can speak in terms of hard dollars. Be prepared to have those conversation by being armed with these success metrics. Continue reading