Vanilla Forums Blog

Automation. It’s a word that denotes simplifying repetitive tasks. Marketing Automation refers to a software your marketing department is probably already using to automate many repetitive tasks related to email marketing and website actions. It’s certainly very powerful and something that you, as the owner of your online community, want to explore in connecting to your activities.

It’s been said that the best laid plans of mice and men often go awry. This is definitely a sentiment community managers know all too well.

Although it gets less attention than its sexier cousins in the Marketing or Sales department, community management strategies are evolving; expectations are always changing; new technological tools are constantly being created.

Unfortunately, it’s not always thought of that way.

It’s never easy to convince people to part with their money by investing in a project that’s barely in its concept stage of development. When it comes to gaming, however, crowdfunding through social communities is often an integral component that people enjoy almost as much as they enjoy playing the game.

If you’re a community manager with a branded B2B community, chances are product ideation is an important part of your roadmap. It’s also likely you’re experiencing at least some of the common challenges faced by this type of community – challenges that create virtual ghost towns if not carefully managed.

Self-service customer support options are one of the best ways for businesses to simultaneously lower their costs and increase customer satisfaction. And while a large percentage of customers already prefer self service options over more traditional methods that require a representative, there’s still a sizeable selection of customers who avoid them whenever possible.