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[Community] Driving Community Engagement with Marketing Automation

Posted by Adrian Speyer on Jun 12, 2018 8:00:00 AM

3 minute read

 

Automation. It’s a word that denotes simplifying repetitive tasks. Marketing Automation refers to a software your marketing department is probably already using to automate many repetitive tasks related to email marketing and website actions. It’s certainly very powerful and something that you, as the owner of your online community, want to explore in connecting to your activities.

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Topics: Community, Marketing, Product

[Support] How to Revamp Your Support Community in 5 Stages

Posted by Bradley Chalupski on Jun 11, 2018 9:30:16 AM

4 minute read

It’s been said that the best laid plans of mice and men often go awry. This is definitely a sentiment community managers know all too well.

Although it gets less attention than its sexier cousins in the Marketing or Sales department, community management strategies are evolving; expectations are always changing; new technological tools are constantly being created.

Unfortunately, it’s not always thought of that way.

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Topics: Support

[Gaming] Supercharge Your Crowdfunding Campaign with Dedicated Player Forums

Posted by Charles Owen-Jackson on Jun 8, 2018 9:31:36 AM

3 minute read

It’s never easy to convince people to part with their money by investing in a project that’s barely in its concept stage of development. When it comes to gaming, however, crowdfunding through social communities is often an integral component that people enjoy almost as much as they enjoy playing the game.

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Topics: Gaming

[Community] The Benefits of Creating  an Ideation Community

Posted by Darren Gough on Jun 7, 2018 11:26:50 AM

4 minute read

If you’re a community manager with a branded B2B community, chances are product ideation is an important part of your roadmap. It’s also likely you’re experiencing at least some of the common challenges faced by this type of community – challenges that create virtual ghost towns if not carefully managed.

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Topics: Community

[Support] How to Transition Customers to Self-Serve Customer Support Options

Posted by Bradley Chalupski on Jun 6, 2018 10:21:51 AM

3 minute read

Self-service customer support options are one of the best ways for businesses to simultaneously lower their costs and increase customer satisfaction. And while a large percentage of customers already prefer self service options over more traditional methods that require a representative, there’s still a sizeable selection of customers who avoid them whenever possible.

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Topics: Support

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