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Control Your Platform & Your Community Destiny

Posted by Sarah Robinson-Yu on Feb 5, 2019 9:52:36 AM

10 minute read

Brands want to connect with their customers in some form or other - that’s a given. What’s not always a given, however, is how to do it, and where. When it comes to creating a community, the question becomes “should you engage your customers through a branded community, or is using social media sufficient?”

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Topics: Community

How to Create Collaborative Community Mission & Vision Statements

Posted by Carrie Melissa Jones on Jan 31, 2019 7:49:31 AM

7 minute read

The key components of your community’s foundation are its vision and mission. Those sound simple enough, right? You’ve likely seen vision and mission statements plastered to the walls of offices, in libraries and museums, and even on the entrances to shopping malls.

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Topics: Community

Designing a People Centered Self Service Support Experience

Posted by Sarah Robinson-Yu on Jan 29, 2019 11:03:38 AM

9 minute read

Customers have always expected a reasonable standard of customer service, however ironically in an era where technology has made it possible to not only meet but exceed standards, it seems good customer service is increasingly hard to find.

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Topics: Customer Success

Avoid These Mistakes With Your Forum Migration

Posted by Adrian Speyer on Jan 22, 2019 3:19:39 PM

5 minute read

Many of us here are huge fans of a particular gaming studio who recently perpetrated, in my view, one of the worst forum migrations in recent memory. They went from one vendor to another, not Vanilla (unfortunately), and we just watched with horror. They broke all the fundamental rules of  migration best practices, so I felt I had to share what happened and how they could have avoided it.

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Topics: Community

[Community] The New KPIs for Community Managers

Posted by Kenny S. on Jan 15, 2019 2:57:00 PM

8 minute read

The key to success in any endeavor is measurement.

I mean that quite literally. Without a quantifiable sense of where you are vs. where you were, you can’t know (in any meaningful way) whether you’ve succeeded or not.

When it comes to digital marketing, this truism barely needs stating. No marketer in his or her right mind would walk into the CMO's office without a set of precise measures indicating the success (or failure!) of last month's new campaign.

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Topics: Marketing

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