Interest-based communities thrive while social networks lose meaning

Posted by Mark O'Sullivan on Aug 29, 2011 8:04:49 AM

1 minute read

Interesting article by Nina Khosla on TechCrunch about The Social Network Paradox


There is a new trend happening: We’re not really paying attention to our friends we’re connected to online. Take Twitter, for example. Twitter used to be a great place for many early adopters to talk tech. It wasn’t so long ago that there were few enough people on Twitter that you could read every single tweet in your stream.

But as the network began to become more dense, and people found more people they knew and liked on Twitter, they began following hundreds of people, and reading all those tweets became impossible.


Sure, there are disagreements and differences in communities, but the magic is in the similarities: Knowing that everyone on there is also a Sharks fan and just swore at the TV over that goal is emotional and valuable. That’s what expands the sense of belonging and membership that people in a community feel, and becomes a basis for the entirety of the rest of the discussion.

Read the whole article:

Subscribe to the Community Corner Newsletter and get expert insight and analysis on how to get the most out of your online community every Friday.

Search this blog

Recent Posts

community playbook

Have an Article for Vanilla's Blog?

Send us an email to with your topic idea and we'll circle back with our publishing guidelines.

Customer Experience Update