Is A Customer Community A Product Manager’s Best Friend?

2 minute read

September 4, 2013

Is A Customer Community A Product Manager’s Best Friend?


Where a customer community can provide you with even more value is by helping you get into the heads of your customers. This kind of nuanced feedback can help you better understand customer personas and therefore make better design choices. For example, should a cordless drill show numbers for the torque settings or should it show pictures of the kind of screw or drill bit being used? Should your software have a simple intuitive UI or provide users with lots of granular controls? Beyond product functionality, insights from your community can also help you choose a better pricing model, find the right tone and vocabulary for your marketing copy and maybe even help with go-to-market.

Lastly, the community is a great place to vet and recruit beta customers who can provide valuable feedback and then work with product marketing to provide testimonials and use cases in time for launch.

Customer communities aren’t just about reducing customer support costs, they are an invaluable resource for product managers and all stakeholders looking for a closer relationship with customers.

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Luc Vezina

Written by Luc Vezina

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