Interest-based communities thrive while social networks lose meaning

< 1 minute read

August 29, 2011

Interest-based communities thrive while social networks lose meaning


There is a new trend happening: We’re not really paying attention to our friends we’re connected to online. Take Twitter, for example. Twitter used to be a great place for many early adopters to talk tech. It wasn’t so long ago that there were few enough people on Twitter that you could read every single tweet in your stream.

But as the network began to become more dense, and people found more people they knew and liked on Twitter, they began following hundreds of people, and reading all those tweets became impossible.


Sure, there are disagreements and differences in communities, but the magic is in the similarities: Knowing that everyone on there is also a Sharks fan and just swore at the TV over that goal is emotional and valuable. That’s what expands the sense of belonging and membership that people in a community feel, and becomes a basis for the entirety of the rest of the discussion.

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Mark O'Sullivan

Written by Mark O'Sullivan

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