Introduced in June 2011, and as a spin-off of streaming platform Justin.tv, Twitch is the world’s leading social video platform and online community for gamers and video game culture. Every day, just under 10 million visitors gather to watch and talk about video games. Community members visit the site to stream and watch gameplay, and interact around these shared passions.
On Twitch’s About page, they published some quite impressive stats:
- 9.7 million daily active users (DAU)
- 2+ million unique streamers per month
- 17+ thousand members of the Twitch Partner Program
- 106 minutes watched per person per day
- 2+ million peak concurrent sitewide viewers
- 46+ million raised by the Twitch community for charity
Why do gamers flock to this online community by the millions and what do they do once they get there? The first reason is to stream. Streaming has given gamers a way to connect with their friends and fans through the shared love of the same games and genres. Virtually every game and game genre has a presence on Twitch, and is offered on multiple gaming platforms and in most languages; catering to every and all audience types around the globe.
Some streamers have become so popular, they’ve garnered their own fans. The social platform is a means to entertain and connect with them in a whole new way. The audio and chat features allows streamers and their audiences to interact in real-time.
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People enjoy watching their peers who are highly skilled or extremely entertaining when it involves a shared passion. So couple that with 9.7 million DAU watching 106 minutes of the 2+ million unique streamers, Twitch has become an “..honest means of discovery to influence video game purchase decisions.”
In fact, there is no other online destination that gives game buyers a more immersive pre-purchase experience than Twitch. Danny Hernandez, Data Scientist at Twitch, posted a blog, Game Creator Success on Twitch: Hard Numbers, demonstrating this purchase influencer correlation. The data set concludes that game creators and their community managers should plan for a Twitch strategy and foster their community both pre and post launch in order to move units, and engage and [increase] player retention as life-long customers.
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