Over the next two weeks, we are sharing the staff picks for the Best of Vanilla 2017 from our blog.
5 Ways to Turn Tough Critics into Brand Advocates : Criticism and conflict doesn't necessarily mean problems. Sometimes it can be turned into a positive situation. This post shows you how you can turn around a potentially negative situation into something that benefits your community. It might seem farfetched to think about inviting a hoard of grumpy people into a group — but believe me, it can be powerful in the best of ways!
Should Your Customer Community Be Public Or Private? A customer community can be public, viewable by anyone or it can be private, behind a login only made available to paying customers. Learn the criteria you need to consider if you’re launching a customer community but unsure if you want to make it public or private.
4 Ways Product Management Can Leverage Online Communities: Written by VP Marketing, Melanie Attia, as a former product manager, she understands the challenges PM's face in getting customer feedback, ideation and product testing. In this post, she describes the different ways that a product manager or marketer can turn customer noise into a positive force in delivering excellent products that delight your customers and meet your business goals.
5 Key Performance Indicators to Measure a Successful Online Customer Experience: One of the biggest complaints most people have today when it comes to customer service is how it has lost the human touch. Part of the reason for this is that many businesses are often too focused on quantitative metrics and ROI while failing to identify with the qualitative aspect of doing business with their customers. This post helps the customer service manager understand how to determine ROI on qualitative metrics.
7 Tools Every Community Manager Should Know About: A Community Manager has an incredible amount of responsibilities that require a broad arsenal of skills and tools. Fortunately, there are a number of smart programs, apps and extensions that can make life much easier. Read on for seven that every Community Manager should have in their toolbox.