From putting together retention strategies and roadmaps or helping manage social media to finding clever ways to create compelling content and liaising with stakeholders to prove the ROI of community efforts, a Community Manager has heaps of responsibilities that require a broad arsenal of skills and tools.
Fortunately, there are a number of smart programs, apps and extensions that can make life much easier. Read on for seven that every Community Manager should have in their toolbox.
1. Asana: Community managers work cross-functionally, so keeping everyone on track with projects, key dates and deliverables is essential. Use Asana to manage everything while providing transparency across the organization. Upload functionality and an integration with Google Drive make sharing files a breeze, which will further help you and your colleagues share work.
2. Trello: Keeping a community roadmap is a great way to show your entire organization where your community of members or customers is headed. Take advantage of Trello’s cards to show off a step-by-step plan that directly correlates with the company’s growth goals and north star. Clearly use labels and comments to track measurable goals, progress and the actions you’re taking for each.
3. Hootsuite: Hootsuite is one of the smartest way to schedule social posts, and it provides in-depth analytics that will help you gauge your community’s interests and engagement across channels like Facebook, Twitter, and Linkedin. An added bonus, the Hootsuite blog is home to incredibly well-crafted articles about community, social media, learning, habits and other topics that might help you become even better at your job.
4. Canva and Adobe Creative Cloud: Whether you’re preparing a deck, adding visual content to a blog post or landing page or even sharing screenshots with community members or colleagues, you’ll be glad to have a reliable tool that lets you tweak, edit and create images and graphics. Canva is a noteworthy tool for its eye-catching, pre-designed templates in popular social sizes while the Adobe Creative Cloud gives you full photoshop functionality for a minimal monthly fee.
5. Forum Software. Providing your community a place to engage with one another will give you powerful insight. Doing so can also help you reduce churn by encouraging frequent member visits and by keeping your product or service top of mind. Vanilla Forums are specifically designed to help you engage power users, build brand advocates, and reduce support costs.
6. Sketch. You don’t need to be a product person to harness the power of Sketch, a program that will help you mock up ideas for team members you collaborate with. Use it to visually share your ideas for landing pages geared toward community initiatives, targeted online ads that grow your community, or any other initiative that words might not properly convey.
7. Streak: This brilliant tool is a CRM for your inbox, which means you can keep track of community correspondence by member type, initiative and so much more. Incredibly easy to install into a Gmail account, the program provides a brief walkthrough that will help you set up boxes and become a master of organization in no time.
Are you a Community Manager? Which tools do you use daily? Tell us about them the comments!