“Stories have to be told or they die, and when they die, we can’t remember who we are or why we’re here.” – Sue Monk Kidd, The Secret Life of Bees
Not long ago, brand storytelling began to be considered all the rage in digital marketing.
New marketing channels seem to emerge every day. With that, brands have to make strategic choices about when, where, and how to present themselves to customers. At the same time, they have to compete with all the other brands out there jockeying for the same audience. Continue reading →