Category Archives: Syndication

Why Customers Can Tell Your Brand’s Story Better Than You Can

“Stories have to be told or they die, and when they die, we can’t remember who we are or why we’re here.” – Sue Monk Kidd, The Secret Life of Bees

Not long ago, brand storytelling began to be considered all the rage in digital marketing.

New marketing channels seem to emerge every day. With that, brands have to make strategic choices about when, where, and how to present themselves to customers. At the same time, they have to compete with all the other brands out there jockeying for the same audience. Continue reading

5 Keys to Crowdsource Your Innovation Process

I’m willing to bet that if I told you I had a way to predict the next big thing your customers want before your competition does, you’d sign a blank check for that ability. Because you know innovation is just that important. Whether it’s the next hottest video game, or a new snack item, companies stand to make – or lose – millions when trying to find their next innovative idea. Continue reading

Drive More Traffic to Your Forum by Using These SEO Tips

When you think of search engine optimization (SEO), chances are optimizing a forum is not the first thing that comes to mind. Indeed, most SEO strategies are aimed at increasing website page ranking. However, many of these practices (and a few new ones) can aid to increase the visibility and success of your forum. Continue reading

How Online Communities Improve Customer Support

… or,  how to make your customers happy by letting them talk to each other

Customer-driven online forums and other forms of customer support communities are nothing new. It’s a successful strategy that’s been around for years, and there’s a good reason why: because a properly executed, self-serve support option not only emboldens a company’s brand, but it also leads to better revenues and customer retention. Continue reading