Category Archives: Syndication

Drive More Traffic to Your Forum by Using These SEO Tips

When you think of search engine optimization (SEO), chances are optimizing a forum is not the first thing that comes to mind. Indeed, most SEO strategies are aimed at increasing website page ranking. However, many of these practices (and a few new ones) can aid to increase the visibility and success of your forum. Continue reading

How Online Communities Improve Customer Support

… or,  how to make your customers happy by letting them talk to each other

Customer-driven online forums and other forms of customer support communities are nothing new. It’s a successful strategy that’s been around for years, and there’s a good reason why: because a properly executed, self-serve support option not only emboldens a company’s brand, but it also leads to better revenues and customer retention. Continue reading

Stop Wasting Time on Customer Support

Sneaky headline alert: I don’t think customer support is a waste of time. I just think there are plenty of businesses out there who are spending way more time on it than they should.

A few weeks ago, I wrote a post on ticket deflection. To briefly recap that post, ticket deflection is a means or method companies use to cut down on person to person support time. This practice not only saves businesses time and money but drastically benefits customers as well. Continue reading

Where Chat Collaboration Software Falls Short as a Community Tool

When it comes to offering support choices, many firms believe they can save a little money and streamline the process by using a popular new tool, even if it isn’t the right tool for the job. In this instance, many companies have been choosing chat collaboration software such as Slack for this purpose. Continue reading