Category Archives: Philosophy

In the EU and Shopping for Community Software? These Data Protection Rules Affect You.

11 points to consider when applying the E.U. Data Protection Directive

The E.U. Data Protection Directive (officially Directive 95/46/EC) aims to give citizens of the European Union control of their private data. It is a fundamental element of E.U. privacy and human rights law. All E.U. members states must incorporate these guidelines into their national laws.

If you are a community manager in the E.U. looking for community software, here are the answers to some questions you might have:

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[Guest Post] Turning off the 24/7 Community Manager Lifestyle

The community manager’s lifestyle is constantly going, going, going. From meetings to strategy to ROI to engagement to programs and events, it’s hard to step away and unplug.

But this is key: a community can only operate on a 24/7 basis if you put the right tools and resources in place. So how do you step away and disconnect while keeping your community running? Continue reading

When is a Forum Really Dead?

Let’s be honest. Not every forum “makes it.” Sometimes despite your best effort, and hours spent posting, promoting, and engaging, your forum still fails. You log in, and stare at a barren forum, devoid of activity or engagement, and it’s very easy to be disheartened.

Trust me, I’ve had the sad task of writing a couple of community obituaries in my time, even though the best intentions to succeed were there. From these experiences, however, I am left with the knowledge of just how powerful a successful forum can be for any company or brand. I’ve also learned a thing or two along the way about what works and what doesn’t. Continue reading

4 Ways Product Management Can Leverage Online Communities

Leveraging your community for product management (2)

As a former product marketer, I understand the delicate balance of gathering valuable market research, managing a backlog of enhancement requests coming from multiple departments including support, marketing, sales and more and staying true to the mandate of the product.

People are more connected, and the ease with which people can share their feedback grows, in turn increasing the noise. So how can you, product managers and marketers turn the noise into a positive force in delivering excellent products that delight your customers and meet your business goals? Continue reading