Category Archives: Newsletter

What to Look for in an Online Community Platform

In the age of social networking, you can’t succeed in business (or anything, for that matter) without building an online community. While there are lots of ways to do that, one of the earliest questions you’ll ask yourself is whether you should develop your own platform or go with a hosted solution.

For this post, let’s assume you’ve decided to go with a hosted platform. As I’m sure you’ve noticed, there’s no shortage of hosted options out there. While we have two helpful reports to help you sort through the options (quick & easy or slow & thorough), I want to give you a quick rundown of the basic things to look for when you’re choosing a platform. Continue reading

5 Tools Community Managers Can’t Live Without

Managing a community is hard work. It involves constant time spent analyzing data, looking for and creating relevant content, planning new posts, and interacting with members. If you want to succeed as a community manager and sleep more than 3 hours a night, you need help.

Here are five areas where the right tool will help save you invaluable time and energy. While I’ll give a specific example under each heading, it wouldn’t be a bad idea to try more than one tool. See what works best for you and go with it. Continue reading

When is a Forum Really Dead?

Let’s be honest. Not every forum “makes it.” Sometimes despite your best effort, and hours spent posting, promoting, and engaging, your forum still fails. You log in, and stare at a barren forum, devoid of activity or engagement, and it’s very easy to be disheartened.

Trust me, I’ve had the sad task of writing a couple of community obituaries in my time, even though the best intentions to succeed were there. From these experiences, however, I am left with the knowledge of just how powerful a successful forum can be for any company or brand. I’ve also learned a thing or two along the way about what works and what doesn’t. Continue reading

[Gaming] A Crazy Idea for Video Game Community Managers

High School is a strange season in life. Your body is changing physically, you have no idea who you are as a person, and you’re always being hounded by parents, teachers, and guidance counselors to decide what you’d like to be when you go up.

I just wanted to fit in. Alas, with so many of my socially-awkward brethren, high school was less a season of parties and prom queens and more a time of comic books, computers, and video games. Continue reading