Category Archives: News

Weekly Recap: Introverts, Landing Pages, Customer Experience, and More

Here are a few of the hottest posts from last week mixed in with articles that every community manager and online customer service representative should check out.

10 Landing Page Mistakes That Are Killing Your Chances At Conversion – Inbound Rocket

With a title like that, it’s no surprise that this piece captured eyeballs across the social media marketing spectrum—from content marketers to community managers. For the latter, Inbound Rocket gives several important pieces of advice that won’t only apply to your landing page and lead magnet content, but to your membership onboarding process as well. This article will be worth the 13 minutes it takes to read it.

Five Things You Must Know About The Future Of Customer Experience Management – The Center for Client Retention

In this guest post from Peter Lavers, a CX & CRM Expert in the UK. Lavers has a firm handle on the history of CX as it rose up from sales, through direct marketing, and via customer relationship management. He uses that history to focus on 5 key predictions for the future of CX, along with a number of helpful links and resources. The article itself is a quick read, but you’ll find some helpful rabbit trails along the way—especially if CX is still relatively new to you.

Do Not Confuse User Experience With Customer Experience – Usability Geek

While we’re on the topic of customer experience, you should check out this article from Caroline White of Usability Geek. In it, she carefully distinguishes between Customer and User Experience—a distinction I fully admit to having blurred in the past. While it’s important to keep the two apart for a number of reasons, White also shows the way in which CX and UX will ultimately draw closer together in time. This article is a must read everyone responsible for shaping customers’ interactions with your brand (that includes you, Mr. or Ms. CMGR).

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Let’s Talk About Instagram’s Growth For a Minute…

Instagram Growth

If there was ever a start-up success story, it’s Instagram. The photo sharing superpower was founded in 2010 by 28-year-old Kevin Systrom who had recently graduated from Stanford University, interned at Twitter, and worked at Google – an impressive background, to say the least. After only a few hours of Instagram going live, it already had more than 10,000 users. By the end of the first week, the app had been downloaded more than 100,000 times. Once the three-month mark rolled around, the community had grown to a million.

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Data Mining Your Online Community

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Community building has multiple benefits to your business. You can connect with customers, receive powerful feedback, and provide technical or administrative support for your audience. An often overlooked benefit of your community is the ability to data mine your members.

Data mining is the process of taking raw data from your community and turning it into useful information. Your community’s activity on your site can yield important information that, as a business, may be beneficial to you. Continue reading