Sarah Robinson-Yu

Sarah is the Content Marketing Specialist at Vanilla Forums. Prior to Vanilla, Sarah worked in the public sector where she led and coordinated the strategic framework and operational policy development of business processes.
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Recent Posts

Support Customers Faster, Better and Cheaper with Community

Posted by Sarah Robinson-Yu on May 11, 2020 8:30:00 AM

5 minute read

All companies look for ways to deliver customer support that's faster and better than their competitors because that's what customers want. And when customers get what they want, they're less likely to leave.

But most companies also think that delivering superior customer services comes with a hefty price tag. These companies, as it turns out, are happily mistaken. Delivering top notch customer service support doesn't have to be expensive, though many vendors who provide these types of services would like you to think so. 

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Managing the Community Ideation Process for Product Managers

Posted by Sarah Robinson-Yu on May 6, 2020 8:45:00 AM

8 minute read

Ideation is one of the best tools that your community can have simply because some of the best ideas for your products come from your biggest fans.

Managing the ideation process, however, can be a challenge since there are likely hundreds, if not, thousands of ideas for product improvements and future product developments. The challenge then becomes how to actually find the best ideas - it can be similar to trying to find a needle in a haystack if you don't have a process in place.

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Topics: Community

How To Increase Engagement in Your Online Community

Posted by Sarah Robinson-Yu on May 5, 2020 9:00:00 AM

7 minute read

Research tells us that a majority of organizations are stumped when it comes to engagement, with 57% reporting it to be their top challenge. While we know that statistically, having a branded online community can lessen this burden by up to 49%, engagement still remains the top issue for organizations across the board.

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Topics: Community

5 Steps To Revamp Your Online Support Community

Posted by Sarah Robinson-Yu on Apr 30, 2020 8:30:00 AM

7 minute read

As newer and better technological tools are created to widen the scope of your community capabilities, new community management strategies continue to evolve. It's important for you to keep your community up-to-date with the latest trends so that you are able to continue to get the best possible value from your community.

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Topics: Support

5 Must Have B2B Support Community Features

Posted by Sarah Robinson-Yu on Apr 29, 2020 9:30:00 AM

6 minute read

The purpose of a B2B support community is to not only provide your customers with quick solutions, but to also use the crowd-based support to reduce costs. There are however, a number of features needed to support these goals. This blog will discuss 5 of these must have features.

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Topics: Support

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