Sarah Robinson-Yu

Sarah is the Content Marketing Specialist at Vanilla Forums. Prior to Vanilla, Sarah worked in the public sector where she led and coordinated the strategic framework and operational policy development of business processes.
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Recent Posts

5 Reasons B2B Businesses Need Support Communities

Posted by Sarah Robinson-Yu on Nov 20, 2019 1:30:00 PM

6 minute read

Customer support is one of the most critical aspects of a B2B business, and having a support community is the best way to provide this support effectively. There are a number of reasons why B2B businesses need a support community and this article will touch on 5 of the most important reasons.

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Topics: Support

Optimizing Your Forum SEO: Q&A

Posted by Sarah Robinson-Yu on Nov 19, 2019 10:30:00 AM

4 minute read

So - you want to make the most of your forum SEO to increase your visibility and drive more traffic?

Smart move!

At Vanilla, we know the ins-and-outs of forums, and we also know how to apply SEO specifics to your forum for prime optimization. As a result, we've got the answers you're looking for. Here are some commonly asked questions regarding forum SEO.

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Topics: Community, Marketing, Search Engine Optimization

5 KPIs For Your Knowledge Base

Posted by Sarah Robinson-Yu on Nov 12, 2019 2:00:00 PM

7 minute read

All platforms, strategies and processes in your organization need to be measured in order to identify areas for improvement and areas to build on. Your knowledge base is no exception; collecting regular statistics on the performance and health of your knowledge base is what will keep it well-oiled and running as intended.

Neglecting to collect and measure KPIs from you community can lead to the decay of useful information and an inability to provide your customers with an adequate level of customer self service.

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Topics: Support, Knowledge Base

7 Best Tips for Great Customer Service

Posted by Sarah Robinson-Yu on Nov 6, 2019 10:00:00 AM

9 minute read

Great customer service is crucial for your business to succeed. The days of being successful while not investing in excellent customer service are long gone. Here are the 7 best tips for great customer service that you’ll ever need to know.

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Topics: Customer Service

What is an Online Community?

Posted by Sarah Robinson-Yu on Nov 5, 2019 8:00:00 AM

8 minute read

The idea of an online community has garnered a fair amount of attention over the past few years, especially since providing top-notch customer experience (CX) has become a priority for many organizations. In fact, increasing customer engagement through improved CX is one of the top business priorities of 2019, and an online community is one of the most effective ways to do this.

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Topics: Community

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