Sarah Robinson-Yu

Sarah is the Content Marketing Specialist at Vanilla Forums. Prior to Vanilla, Sarah worked in the public sector where she led and coordinated the strategic framework and operational policy development of business processes.
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Recent Posts

How to Select Members for Your Super User Program

Posted by Sarah Robinson-Yu on Jul 8, 2020 8:30:00 AM

7 minute read

So, you've got your program structure mapped out for your new Super User Program, and you're ready to launch. Just one small detail that you've got to work out—who will be admitted into this program, and based on what criteria?

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Topics: Community

Optimizing Your Community Forum SEO: Q&A

Posted by Sarah Robinson-Yu on Jul 2, 2020 9:45:00 AM

4 minute read

So—you want to make the most of your community forum SEO to increase your visibility and drive more traffic?

Smart move!

At Vanilla, we know the ins-and-outs of forums, and we also know how to apply SEO specifics to your forum for prime optimization. As a result, we've got the answers you're looking for. Here are some commonly asked questions regarding forum SEO.

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Topics: Community, Search Engine Optimization

5 Benefits of a B2B Customer Self Service Portal

Posted by Sarah Robinson-Yu on Jun 30, 2020 9:00:00 AM

6 minute read

Providing your customers with a customer self service portal is hugely beneficial in the B2B world and empowers your customers by giving them the tools to help themselves. As such, providing a customer self service portal as a part of your customer service strategy is crucial to success.

This blog will discuss 5 benefits of a B2B customer self service portal, and why it's more important than ever to solidify this as a key element of your customer service strategy. 

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Topics: Support, Customer Service

4 Ways Community Can Help Reduce Churn Rate

Posted by Sarah Robinson-Yu on Jun 25, 2020 9:00:00 AM

6 minute read


Reducing your customer churn rate should be a top priority if you want your company to be successful. Sometimes, however, it's difficult to put your finger on exactly why your customers chose to leave. This blog will discuss 4 ways that community can help you identify issues regarding customer satisfaction and reduce your churn rate. 

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Topics: Support

DevRel in 2020: Success Without Travel and in-Person Events

Posted by Sarah Robinson-Yu on Jun 24, 2020 8:30:00 AM

6 minute read

Events have always been a central aspect of DevRel strategies—in fact, in 2019, only 17% of DevRel programs didn't run events. As a cornerstone of DevRel programs, events have traditionally served as the most popular channel for developer outreach.

But 2020 has seen a different and unique set of challenges that have brought in-person events to a halt. This has meant that those working in DevRel have had to make the shift from in-person events to virtual events—a change that's been difficult for many since it has required a massive adjustment to a long-held strategic approach to developer networking, outreach and relationship building.

So how do DevRel teams successfully make this adjustment without losing the value that in-person events deliver to the developers and to the brand? This is a question that was recently tackled in our 2020 Vanilla Conversations Virtual Conference by three DevRel experts: Mary Thengvall, Jessica West and Tessa Kriesel.

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Topics: Community, Developer Relations

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