Sarah Robinson-Yu

Sarah is the Content Marketing Specialist at Vanilla Forums. Prior to Vanilla, Sarah worked in the public sector where she led and coordinated the strategic framework and operational policy development of business processes.
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Recent Posts

5 Steps to Build a Super Fan Program for Your Community

Posted by Sarah Robinson-Yu on Oct 17, 2019 9:00:00 AM

7 minute read

Super Fans are a unique type of people. They possess all the qualities that make the ideal community member: loyal, passionate, excited and engaged, and will defend you and your brand until the very end. So it’s no secret that these are the types of people that you want in your community; what seems to be a secret, however, is how to actually get them.

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Topics: Community

8 Real Tips To Become A Better Writer

Posted by Sarah Robinson-Yu on Oct 9, 2019 10:00:00 AM

12 minute read

If you’re wondering how to become a better writer, and are looking for tips that can help you do this beyond the cliché “practice makes perfect,” or “read everyday,” *cue the eye roll* then look no further. This blog will provide you with 8 real and practical tips that will help you improve your writing skills today.

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20 Statistics About the Benefits of Online Communities

Posted by Sarah Robinson-Yu on Oct 8, 2019 8:00:00 AM

3 minute read

Those in the community space (such as ourselves) will defend the value of community until the very end. We’ve written an endless amount of blogs and eBooks on the benefits of community, and indeed, our colleagues in the community space have agreed with our assertions every step of the way.

But as logical and obvious as the benefits of community may seem, we’re aware that there could be a disconnect between community in theory and community in practice; that is, what leading community experts say about community might not actually be the case when you speak to organizations directly.

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Topics: Community, News

Managing the Community Ideation Process for Product Managers

Posted by Sarah Robinson-Yu on Oct 3, 2019 10:30:00 AM

7 minute read

Ideation is one of the best tools that your community can have simply because some of the best ideas for your products come from your biggest fans.

Managing the ideation process, however, can be a challenge since there are likely hundreds, if not, thousands of ideas for product improvements and future product developments. The challenge then becomes how to actually find the best ideas - it can be similar to trying to find a needle in a haystack if you don't have a process in place.

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Topics: Community

The New Role of Community Managers

Posted by Sarah Robinson-Yu on Oct 2, 2019 10:00:00 AM

8 minute read

 

For many organizations looking to navigate the uncharted waters of building a community as part of their digital strategy, a Community Manager, and their responsibilities, is often a foreign concept. As a result, the role of Community Manager can be ambiguous and have responsibilities that are, at best, loosely defined by the organization.

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Topics: Community

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