Sarah Robinson-Yu

Sarah is the Content Marketing Specialist at Vanilla Forums. Prior to Vanilla, Sarah worked in the public sector where she led and coordinated the strategic framework and operational policy development of business processes.
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Recent Posts

Why Sexism Stills Exists in Your Gaming Community

Posted by Sarah Robinson-Yu on Aug 8, 2019 11:00:00 AM

7 minute read

Sometimes in life, no matter how hard we try to push and advocate for inclusion, equality and fairness, there's always going to be a few bumps in the road; that's just life. There's always going to be a group of people who either don't hold these values or simply want to troll to get a reaction. Both of these groups of people are problematic in an online community because they serve as a constant reminder to those in the minority (in this case, women) that they aren't welcome.

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Topics: Community, Gaming

The Whys and Hows of Community Guidelines

Posted by Sarah Robinson-Yu on Aug 7, 2019 9:00:00 AM

4 minute read

The first thing I do when I enter a new community is check out their community guidelines. I'm not saying I'm perfect, but it's likely that most of your community members won't do this. And let's be honest, this is one of the most important steps involved in joining a new community — people need to know what type of conduct is acceptable and what isn't.

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Topics: Community, Marketing

Customer Service vs Customer Success: What's the Difference?

Posted by Sarah Robinson-Yu on Aug 6, 2019 8:00:00 AM

8 minute read

While it’s not uncommon to hear the terms “customer success,” and “customer service,” used interchangeably, one should be cautious of doing so. Yes, these terms are related and connected in various ways. They both involve helping customers, troubleshooting issues and providing valuable information, however using these terms as synonyms would be a mistake. 

This blog aims to dispel the differences between these two terms and make it abundantly clear what each of these mean.

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Topics: Community, Customer Success, Customer Service

3 Reasons Why Game Developers Should Encourage Mods

Posted by Sarah Robinson-Yu on Jul 31, 2019 9:00:00 AM

4 minute read

When you’ve invested lots of time and money into building the perfect game for your target audience, it’s not easy to sit back and watch others tinker with your game and make it their own. Nevertheless, modding communities have proven time and again that players can be every bit as creative as the developer. And when you put aside the irky feeling of watching someone meddle with your game, modding actually leads to a number of benefits that greatly outweigh the feeling of irk that you may initially experience.  

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Topics: Gaming

Creating Impactful Knowledge Base Content

Posted by Sarah Robinson-Yu on Jul 25, 2019 11:00:00 AM

5 minute read

There’s a secret sauce behind creating the perfect knowledge base content. It’s called research. 

Knowing what you need to write about isn’t a simple walk in the park—it takes time to know what types of questions you need to tackle, and even more so, how to respond to them. 

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Topics: Knowledge Base

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