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Sarah Robinson-Yu

Sarah is the Content Marketing Specialist at Vanilla Forums. Prior to Vanilla, Sarah worked in the public sector where she led and coordinated the strategic framework and operational policy development of business processes.
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Recent Posts

What is an Online Community?

Posted by Sarah Robinson-Yu on Jun 4, 2019 9:00:00 AM

8 minute read

The idea of an online community has garnered a fair amount of attention over the past few years, especially since providing top-notch customer experience (CX) has become a priority for many organizations. In fact, increasing customer engagement through improved CX is one of the top business priorities of 2019, and an online community is one of the most effective ways to do this.

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Topics: Community

4 Tips for Creating a Vibrant Online Community

Posted by Sarah Robinson-Yu on May 29, 2019 9:00:00 AM

7 minute read

You've got your community, great! But now what? How can you transform this space into a vibrant, awesome place where people actually want to go?

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Topics: Community, Marketing

Optimizing Your Forum SEO: Q&A

Posted by Sarah Robinson-Yu on May 22, 2019 9:00:00 AM

4 minute read

So - you want to make the most of your forum SEO to increase your visibility and drive more traffic?

Smart move!

At Vanilla, we know the ins-and-outs of forums, and we also know how to apply SEO specifics to your forum for prime optimization. As a result, we've got the answers you're looking for. Here are some commonly asked questions regarding forum SEO.

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Topics: Community, Marketing, Search Engine Optimization

Drive More Traffic To Your Forum By Using These SEO Tips

Posted by Sarah Robinson-Yu on May 15, 2019 9:00:00 AM

5 minute read

When you think of search engine optimization (SEO), chances are that your mind automatically thinks about tactics to increase the rank of your website and web pages. What you might not think of, however, is applying these practices to your community forum. 

Yes, SEO tactics can also be applied to your forum and increase traffic just like any other web page. This blog will give you some of the best tips when applying SEO to forums. 

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Topics: Community, Marketing, Search Engine Optimization

5 KPIs For Your Knowledge Base

Posted by Sarah Robinson-Yu on May 9, 2019 10:30:00 AM

7 minute read

All platforms, strategies and processes in your organization need to be measured in order to identify areas for improvement and areas to build on. Your knowledge base is no exception; collecting regular statistics on the performance and health of your knowledge base is what will keep it well-oiled and running as intended.

Neglecting to collect and measure KPIs from you community can lead to the decay of useful information and an inability to provide your customers with an adequate level of customer self service.

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Topics: Support, Knowledge Base

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