I was recently fortunate enough to take part in the #cmgrhangout operated by mycmgr.com. The topic under discussion was the recent release of The Community Manager's Survival Guide. It was a great opportunity to talk with with a variety of experienced community managers about the issues presented. Here are a few of the things that I learned from the experience:
FACT: Community managers are awesome.
I should know, I am one. I’m also lucky enough to work with and meet community managers from all over the world. They’re one of the most motivated, enthusiastic and knowledgeable groups that you could ever hope to meet. Community managers are constantly sharing best practices, anecdotes and new data to help each other build and maintain great communities worldwide.
Building a new community can be a fraught process, and people are often nervous at the beginning of the project. I’ve worked on a variety of projects, some successful, some not, and there are always signs early on in a project that indicate whether it will succeed or fail.
It’s 2016. The holidays are over, the results are in and the time for congratulation/commiseration over last year’s results have tragically/thankfully ended. It’s time to look ahead to the New Year and make some resolutions as to how you’re going to maintain/start building the great community that you deserve. Please tick as applicable. I don’t want to generalise by assuming everything is going fine. Your community might be terrible.
Motivation is a tricky thing. Running a successful business is all about motivating someone to do something that they otherwise wouldn’t do; buying a product, using a service, telling their friends to do the same. If motivation was a simple matter, every business would be enormously successful. As such, an enormous amount of time and energy is spent trying to discover what types of motivation really work.
No one really has all the answers, but a lot of people will tell you they do. They can tell you One Simple Trick that will lead to customers doing everything you could possibly want. Gamification is a common panacea to whatever motivation problems your business has. If you just press this patented Gamification Button, book a Gamification Seminar and wear this very important Gamification Hat all your troubles will be solved.