Mel Attia

Mel Attia


Melanie is a Pragmatic Marketing Certified professional with 17+ years of online marketing, business and product management experience. She is an early technology adopter, gamer, indie music lover and all around internet geek. You can contact her: LinkedIn

Using the CMX #SPACEMODEL to Create Your Business Case for Community

DAvind Spinks webinar

Imagine you suddenly have double the resources and staffing to build a stronger community team. Does it sound like a pipe dream? Or do you find yourself struggling when you are invited to speak to management about the community? What if I told you that these conversations don’t have to be uncomfortable? What if I told you that you can walk away from these meetings empowered, recharged and motivated? Continue reading

Resource: Finding your next Community Management Career Opportunity

finding cm job

The community management field is relatively new, so it’s no surprise that there isn’t a clear career path for many. Especially when community management means different things for different companies.

Combine that with what amounts to probably one of the most demanding jobs on a psychological level and you end up with a pretty difficult process.

But it doesn’t have to be that way for candidates like you and recruiters.

Continue reading

4 Ways Product Management Can Leverage Online Communities

Leveraging your community for product management (2)

As a former product marketer, I understand the delicate balance of gathering valuable market research, managing a backlog of enhancement requests coming from multiple departments including support, marketing, sales and more and staying true to the mandate of the product.

People are more connected, and the ease with which people can share their feedback grows, in turn increasing the noise. So how can you, product managers and marketers turn the noise into a positive force in delivering excellent products that delight your customers and meet your business goals? Continue reading

Enhancing Your Existing Support Channels Digitally

Enhancing your existing support channels digitally

When respected publications like Harvard Business Review discuss crafting great “digital customer experiences”, the issue is now well entrenched into the corporate world.

Digital transformation is adding technical complexity to many things that were once simple and disconnected. Everyday appliances are getting “smart”. What was once a simple heating/cooling system is now a sophisticated environmental control tool: think Nest and Smart Bulb. Even washing machines from Samsung and Whirlpool are now connected.

Everyday services such as insurance and banking are all moving towards online transactions instead of slow and error prone paper processes.  All organizations are becoming technological to a certain extent. Having a web presence is no longer a nice to have. It’s now vital to the very survival of your organization. The alternative means almost certain obsolescence. Continue reading

Top 8 Considerations for Selecting a Community Platform

Top 8 Considerations For Selecting a Community Platform

You finally have approval to start looking for a new community platform! Exciting times are ahead.  Your management understands the importance of having technology that will make the lives of your customers, employees and/or partners easier. So what now?

How do you make sure you pick the right technology for your organization’s needs? Continue reading