Luc Vezina

Recent Posts

Solutions that Scale: Cut Costs and Keep Customers Happy

Posted by Luc Vezina on Mar 16, 2020 8:30:00 AM

2 minute read

It’s been a while since we experienced a recession and had to make tough decisions around cutting costs. With the markets in turmoil because of the worldwide impact of the coronavirus, it’s time to do some contingency planning. 

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Topics: Community

Vanilla and COVID-19

Posted by Luc Vezina on Mar 12, 2020 3:55:57 PM

1 minute read

In light of the rapid progression of COVID-19, and in the spirit of protecting our employees, families and communities, Vanilla has decided to close our two offices and institute a work from home policy.

Even though the number of cases is extremely low in our area (Montreal and Ottawa), we want to do everything we can to help slow the spread. We join our voices to our many peers that have done the same. We encourage other businesses that can establish a work from home policy to do the same to help us flatten the curve.  

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Topics: News

Is There a Barrier Between Your Support Channels and Google?

Posted by Luc Vezina on Feb 4, 2020 8:00:00 AM

5 minute read

According to a recent survey by the TSIA, 9 out of 10 consumers cited Google as their preferred support channel. This is indicative of a significant shift in customer behaviour over the past decade, and is the direct result of the increasing digitalization of customer support. 

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Topics: Community, Search Engine Optimization

10 Years of Vanilla, 3 Shifts in Community

Posted by Luc Vezina on Nov 26, 2019 8:00:00 AM

3 minute read

This November marks the 10 year anniversary of Vanilla Forums. 

Vanilla was created in response to first generation software that was cumbersome, complicated and ugly, which created a barrier to getting people to participate in online discussions. With a vision for simple and intuitive experience, our company, ‘Vanilla’, was born. 

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Topics: Community, News

How Social Connectivity Increases Brand Loyalty

Posted by Luc Vezina on Oct 22, 2019 9:30:00 AM

7 minute read

Brands are always at risk of losing their customers.

Retaining your customers isn’t just about having more ads or the right shelf space anymore; it’s about establishing a social connection between your customers and your brand. This social connection is what keeps your customers invested and dedicated to your brand, increasing customer retention and transforming customers into loyal, long-term fans.

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Topics: Community

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