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Luc Vezina

Recent Posts

How Social Connectivity Increases Brand Loyalty

Posted by Luc Vezina on May 14, 2019 8:00:00 AM

7 minute read

Brands are always at risk of losing their customers.

Retaining your customers isn’t just about having more ads or the right shelf space anymore; it’s about establishing a social connection between your customers and your brand. This social connection is what keeps your customers invested and dedicated to your brand, increasing customer retention and transforming customers into loyal, long-term fans.

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Topics: Community

Embracing Customer Feedback In Your Community

Posted by Luc Vezina on Mar 26, 2019 8:00:00 AM

9 minute read

Customer feedback plays a crucial role in any successful organization. As a result, it’s important to embrace customer feedback rather than to fear it. This blog will discuss why customer feedback is so important and why a community is the best way to get it.

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Topics: Customer Service

The Chinese Cybersecurity Law: The Impacts on Multinational Organizations Operating Communities in China

Posted by Luc Vezina on Mar 7, 2019 10:17:32 AM

5 minute read

In 2017, China introduced a new law that regulates the governance of data for companies operating in China: the Cybersecurity Law (CSL). This article aims to provide you with a brief overview of common questions regarding the CSL in relation to community forums operating in China for Chinese nationals.

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Topics: Community, News

[Community] Answers to Common Questions About GDPR & Community Forums

Posted by Luc Vezina on May 2, 2018 8:16:00 AM

7 minute read

With the GDPR (General Data Protection Regulation) taking effect in only a few days, many community managers have been trying to understand how to comply with the new European privacy regulation.  If you run a customer community forum, you might have some outstanding questions about GDPR.

Please note that we are not lawyers and these are new laws that have not yet been interpreted by the courts, so some of the rules remain a bit ambiguous.  You should consult with your corporate legal department about data privacy questions.

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Topics: Community, Product

Beware the Giant: 3 Ways The Facebook Monopoly Threatens Business

Posted by Luc Vezina on Oct 20, 2017 9:46:23 AM

3 minute read

In the late 90s, we had plenty of search engines to choose from: Yahoo, AltaVista, Lycos, Ask Jeeves, AOL, Excite, Looksmart and so on. Once we crossed the Y2K hump, however, the market went through rapid consolidation, culminating in the two dominant players we see today: Google at the front of the pack with Bing far behind in second place.

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Topics: Community, Marketing, Gaming

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