Financial technology companies and banks have long catered to baby boomers and their decades-long loyalty. But in today’s digital world where sending cash via Venmo and Paypal is as common as making a purchase using a Square card chip reader, fintech companies and banking institutions are hard-pressed to quickly understand the millennial mindset when it comes to spending, saving and managing money. Their revenue and existence depend on it.
The interwebs seem to be constantly flooded with an abundance of digital contests that companies hope can help grow their community and in turn, drive growth and revenue. According to the marketing pros at Hubspot, this is a legitimate tactic: research shows that new campaigns have the power to increase Facebook views by 34% on average with 1/3 of contest participants signing up to become more involved with a brand by opting into email update or offers. Wow!
You may be able to grow your company’s community with a strategy that includes smart social media tactics and an ambassador program, but retaining your customers or users once you’ve introduced them to your product or service requires a different mindset. Whether your company is focused on finance, consumer tech or even e-commerce, the following touch points and tactics can help you stay connected with your customer or user while providing them with an awesome, on-brand experience.
Community work is all about relationships, and the degree to which a community manager is able to deepen and strengthen them to generate ROI can be tricky (though definitely not impossible) to measure. Depending on the community’s stage and your specific goals, KPIs, or Key Performance Indicators, can help you track core community metrics and share your success.
Community Managers play an integral role in cross-functional work whether they’re at a scrappy startup or well-oiled corporate machine. Keeping a pulse on customer or user happiness and relaying information to all the right parties at the office is all in a day’s work, and oftentimes duties call for working with different departments to ensure that initiatives, enhancements and new features surprise and delight the people intended to enjoy them.