Kenny S.

Recent Posts

[Finance] An Entangled Financial Web: 3 Best Practices to Stay Compliant with your Online Communities

Posted by Kenny S. on Feb 6, 2018 9:38:13 AM

4 minute read

 

Online communities thrive in content-rich environments

To that end, a significant aspect of any community manager’s job is to curate and share as much valuable content with his or her members as possible.

Keeping your community members nourished with a steady diet of high-value content is always good policy. But what happens when government regulation demands you narrowly inspect the label on every box of Content-O’s you slide across the table?

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Topics: Fintech

[Finance] The Future of Personalized Finance

Posted by Kenny S. on Jan 25, 2018 9:29:05 AM

5 minute read

 

As digital technology continues to change the shape of the financial services industry, customer expectations are trending in a much more personalized direction.

This isn’t exactly “news” to most financial services professionals; 84% of them acknowledge the importance of knowing their customers well enough to provide them with more personalized offerings.

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Topics: Fintech

[Community] 3 Online Community Trends to Look Out for in 2018

Posted by Kenny S. on Jan 22, 2018 7:33:34 AM

4 minute read

Now that the post-New Year’s haze has cleared, it’s time to look at some of the most important items that’ll dominate the community landscape this year.

For this post, I’ve chosen to focus on video, automation, and advocacy marketing. While none of these trends is exactly new, promise to impact online communities in new and exciting ways this year.

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Topics: Community

[Finance] Why Banks Should Let Their Customers do Their Marketing for Them

Posted by Kenny S. on Jan 18, 2018 8:46:16 AM

10 minute read

 

When it comes to technology, banks haven’t exactly been on the bleeding edge of innovation.

In fact, with little exception (we’ll talk about a few norm-breakers below), most banks have been notoriously slow to offer anything more than the same old direct marketing techniques they’ve used for decades.

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Topics: Fintech

[Support] Artificial Intelligence and the Future of Customer Engagement in 2018

Posted by Kenny S. on Jan 12, 2018 9:45:09 AM

4 minute read

If Uncle Ben were around today, he might have these words for young Peter Parker: “With great tech comes great responsibility”.

We might say the same to every business that’s deployed artificial intelligence to edge out competition in the realm of customer engagement. Recent advances in AI have had a mighty influence on the quality of customer experience across many sectors, shaping customer expectations to match the current state of affairs. Just look at these numbers:

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Topics: Support

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