Kenny S.

Recent Posts

How to Diagnose and Treat Your Online Community

Posted by Kenny S. on Jun 5, 2019 8:00:00 AM

9 minute read

How’s your community doing these days? Would you describe it as healthy? What would it even mean to attach the word “health” to an online community?

In today’s post, I want to help you define what it would look like for your community to be one marked by health and wholeness. Then we’ll explore some key areas of community health and learn how to treat any problems you may find.

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Topics: Community, News

3 Steps to Get Executive Buy-in for Community Management (2019)

Posted by Kenny S. on Mar 5, 2019 9:47:00 AM

4 minute read

As a community advocate, you know that the key to growing any successful business is creating an engaged community of users and fans. The fact is, sometimes it's hard to get executive buy-in for a community strategy.

This article will layout 3 steps to getting executive buy-in for community management.

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Topics: Community, News

The New KPIs for Community Managers

Posted by Kenny S. on Jan 15, 2019 2:57:00 PM

8 minute read

The key to success in any endeavor is measurement.

I mean that quite literally. Without a quantifiable sense of where you are vs. where you were, you can’t know (in any meaningful way) whether you’ve succeeded or not.

When it comes to digital marketing, this truism barely needs stating. No marketer in his or her right mind would walk into the CMO's office without a set of precise measures indicating the success (or failure!) of last month's new campaign.

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Topics: Marketing

[Finance] Need to Boost Members on Your Fintech Community? Here’s How.

Posted by Kenny S. on Mar 27, 2018 1:27:43 PM

3 minute read

 

If you’re struggling to obtain (and maintain) greater numbers of forum members for your fintech community, you’re not alone.

Any purchase of a financial product, and the costs associated with it (both in time and in finances), are what are known as “grudge purchases”. A grudge purchase is a purchase made out of some form of obligation, rather than a pursuit of pleasure or self-gratification.  

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Topics: Community, Fintech

[Finance] A Quick Roadmap in Recruiting More Members for Your Fintech Community 

Posted by Kenny S. on Mar 19, 2018 10:35:51 AM

11 minute read

So, you’ve decided to pursue a digital community strategy for your bank or financial services brand.

Fantastic. Now you need members.

Let’s assume you’ve already rifled through your list of existing customers and invited them to follow you on Twitter, like your Facebook page and sign up for your forum. Let’s go a step further and say you’ve incentivized them to invite their friends.

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Topics: Fintech

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